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Area Sales Manager - Manager - Lending (LRM)

Paytm

onsite,Coimbatore, Tamil NaduSalesFull-time
Before you apply

Role details

The practical picture
Employment
Full-time

Inside the role

Qualifications
Sales leadership experience Field sales team recruitment and management Knowledge of lending products (Merchant Loans, BNPL, QR-linked credit) Ability to drive credit penetration and loan lifecycle management Portfolio quality monitoring (repayment, fraud checks, documentation)
Role signal brief

The role, at a glance

Extracted from the source posting · 95% confidence

Paytm is seeking an Area Sales Manager to lead the Merchant Lending team in Coimbatore. The role involves managing a large on-ground field sales structure to drive loan penetration and cross-sell financial products. The candidate will be responsible for portfolio quality, team recruitment, and strategic territory planning.

What you need

  • Sales leadership experience
  • Field sales team recruitment and management
  • Knowledge of lending products (Merchant Loans, BNPL, QR-linked credit)
  • Ability to drive credit penetration and loan lifecycle management
  • Portfolio quality monitoring (repayment, fraud checks, documentation)

What you will own

  • Grow Merchant Lending penetration and credit distribution in assigned geography
  • Drive visibility and deployment of lending products including Merchant Loans, BNPL, and QR-linked credit
  • Lead cross-sell initiatives for financial products like Gold SIP and Insurance
  • Recruit, manage, and mentor a field sales team of 5-10 Team Leads and 100+ indirect employees
  • Define market size, span, funnel metrics, and territories for Team Leads
  • Monitor portfolio quality metrics such as repayment behavior, fraud checks, and documentation hygiene
Core skills
Sales ManagementLending ProductsTeam LeadershipField Sales StrategyPortfolio Quality MonitoringCross-selling
Internal freshness window ends Oct 21, 2026
View source evidence
  • category “Job Title: Area Sales Manager - Manager - Lending (LRM)”
  • location “onsite,Coimbatore, Tamil Nadu”
  • must_have “Lead and mentor a large on-ground structure of 5–10 Team Leads & 100+ indirect employees”
sales managementlending productsteam leadershipfield sales strategy
Role brief
About Us:  Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Team : The Merchant Lending team is one of the fastest-growing business verticals at Paytm, focused on enabling credit access to millions of merchants across India. The team drives credit penetration, loan lifecycle management, and cross-sell of high-value financial products like Gold SIP, Insurance, and other merchant-centric financial Solutions.
About the Role: Paytm is looking for an experienced Sales Leader & People Manager to drive the Merchant Lending business across the assigned region. The role involves scaling merchant loan penetration, strengthening underwriting funnel quality, and unlocking incremental revenue through strategic cross-sell initiatives. Expectations/ Requirements:
1. Grow Merchant Lending penetration and overall credit distribution in the assigned geography. 2.⁠Drive visibility & deployment of lending products—Merchant Loans, BNPL, QR-linked credit, overdraft lines, etc. 3.⁠Lead cross-sell of financial products like Gold SIP, Insurance, and other merchant financial tools to enhance merchant stickiness and revenue-per-merchant. 4.⁠Identify, recruit, and manage a strong field sales team to accelerate lending acquisition and cross-sell outputs. 5.⁠Define market size, span, funnel metrics, and territories for Team Leads to maximise efficiency. 6.⁠Ensure seamless communication of plans/targets, minimising expectation vs delivery gaps. 7.⁠Monitor and improve portfolio quality metrics—repayment behaviour, fraud checks, documentation hygiene, and onboarding quality. 8.⁠Conduct audits and validations on loan files, sales processes, and cross-sell adherence. 9.⁠Lead and mentor a large on-ground structure of 5–10 Team Leads & 100+ indirect employees, ensuring high productivity and compliance.
Why Join Us:1.  A collaborative output driven program that brings cohesiveness across businesses through technology 2.  Improve the average revenue per use by increasing the cross-sell opportunities3.  A solid 360 feedback from your peer teams on your support of their goals4.  Respect, that is earned, not demanded from your peers and manager
Compensation : If you are the right fit, we believe in creating wealth for youWith enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!