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Brand and Communications Lead (m/f/d)

Matrix42

Before you apply

Role details

The practical picture
Work arrangement
Hybrid
Employment
Full-time

Work & location

Office locations
Frankfurt am Main, Germany, Frankfurt am Main, DE · Copenhagen, Denmark, Copenhagen, DK

Experience & eligibility

Skills
  • Brand Strategy
  • Corporate Communications
  • Storytelling
  • Stakeholder Management

Inside the role

Department
Marketing
Seniority
Senior
Responsibilities
Define and evolve brand positioning, narrative, messaging framework, and voice Drive thought leadership, media and corporate communications Translate technical topics into clear customer-focused stories Guide key campaigns and content across messaging and brand expression Act as a trusted brand expert to cross-functional stakeholders Strengthen external visibility in priority markets, particularly Germany, and support growth across Europe
Qualifications
Senior-level experience in brand, communications or corporate positioning B2B technology or software industry experience Proven involvement in rebranding, repositioning or major brand-development initiatives Exceptional messaging and storytelling skills Strong executive influencing and stakeholder-management skills Experience working in international environments
Hiring specifics1 detail
Occupation
Marketing and Communications
Role signal brief

The role, at a glance

Extracted from the source posting · 90% confidence

The Brand and Communications Lead will own Matrix42's market presence, shaping brand narrative and external communications to build customer trust. This role focuses on strengthening visibility in Germany and supporting growth across European markets through strategic messaging and campaign guidance.

Remote scope
Germany and Europe

What you need

  • Senior-level experience in brand, communications or corporate positioning
  • B2B technology or software industry experience
  • Proven involvement in rebranding, repositioning or major brand-development initiatives
  • Exceptional messaging and storytelling skills
  • Strong executive influencing and stakeholder-management skills
  • Experience working in international environments

What you will own

  • Define and evolve brand positioning, narrative, messaging framework, and voice
  • Drive thought leadership, media and corporate communications
  • Translate technical topics into clear customer-focused stories
  • Guide key campaigns and content across messaging and brand expression
  • Act as a trusted brand expert to cross-functional stakeholders
  • Strengthen external visibility in priority markets, particularly Germany, and support growth across Europe
Core skills
Brand StrategyCorporate CommunicationsStorytellingStakeholder Management
Internal freshness window ends Oct 21, 2026
View source evidence
  • summary “As our Brand & Communications Lead, you will own how Matrix42 shows up in the market.”
  • responsibilities “Define and evolve Matrix42's positioning, brand narrative, messaging framework and voice.”
  • skills “Exceptional messaging and storytelling skills, with the ability to translate technology into tangible customer value.”
  • seniority “Senior-level experience in brand, communications or corporate positioning, ideally within B2B technology or software.”
  • job_locations “Frankfurt am Main - Hybrid; Copenhagen (hybrid)”
  • workplace_type “a hybrid setup that supports remote work”
  • must_have “Senior-level experience in brand, communications or corporate positioning, ideally within B2B technology or software.”
  • occupational_category “Brand and Communications Lead”
brand strategycorporate communicationsstorytellingstakeholder management
Role brief
Your mission

As our Brand & Communications Lead, you will own how Matrix42 shows up in the market. You will shape our brand narrative, external communications and market visibility, helping us build a brand that customers trust, remember and choose. Your work will strengthen our distinctive presence in Germany and support our growth across European markets.

  • Define and evolve Matrix42's positioning, brand narrative, messaging framework and voice.
  • Drive thought leadership, media and corporate communications, as well as executive messaging.
  • Translate complex technical topics into clear, compelling and customer-focused stories.
  • Guide key campaigns and content across messaging, tone, storytelling and brand expression, raising the quality bar across the organization.
  • Act as a trusted brand expert and advisor to cross-functional stakeholders, ensuring brand expertise is involved early in campaigns and strategic initiatives.
  • Strengthen Matrix42's external visibility in priority markets, particularly Germany, while supporting growth across Europe.
  • Shape the strategic role of social media within the wider brand and communications agenda.
  • Provide focused internal communications support during significant organizational change.


Your profile

  • Senior-level experience in brand, communications or corporate positioning, ideally within B2B technology or software.
  • Proven involvement in rebranding, repositioning or major brand-development initiatives.
  • Exceptional messaging and storytelling skills, with the ability to translate technology into tangible customer value.
  • Strong executive influencing and stakeholder-management skills, combined with the confidence to challenge constructively.
  • Experience working in international environments.
  • A collaborative approach, sound judgement and the ability to create structure and drive work independently.
  • Nice to have: experience in enterprise software, ITSM/ESM, cybersecurity, European market expansion, media or analyst relations, or brand measurement.


Why us?

Matrix42 is a leading provider of digital workspace management solutions, specializing in software that streamlines IT operations, enhances security, and optimizes digital experiences for businesses. The company offers innovative tools for managing endpoints, software assets, and service desks, empowering organizations to manage their IT infrastructure and improve productivity efficiently. With a focus on automation and integration, Matrix42 helps companies navigate the complexities of modern IT environments, ensuring smooth operations and a seamless user experience.


Our Benefits

We could start by mentioning the fundamentals: 30 vacation days, flexible self-managed working hours and a hybrid setup that supports remote work. But what truly sets this role apart is the opportunity to shape how Matrix42 is understood, trusted and chosen. You will contribute to a distinct European growth journey and help build the European choice in Service Management within a company that is scaling with clear purpose, ambition and customer focus.


Your contact person

Send us your application, including your salary requirements and earliest possible starting date, directly through our online portal via the "Apply for this job" button. If you have any questions, please do not hesitate to contact Miia Campbell.
Please note that, in accordance with the currently applicable EU data protection regulations, Matrix42 can only accept applications submitted online through our applicant portal and applicant management system.