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Content Strategist

Match Group

hybrid,Dublin, IrelandCustomer ServiceFull-time
Before you apply

Role details

The practical picture
Employment
Full-time
Role signal brief

The role, at a glance

Extracted from the source posting · 98% confidence

Match Group is hiring a Content Strategist to manage help center content and self-service experiences for their dating platforms, reducing live support ticket volume. The role requires 4+ years of experience in content strategy or knowledge management, along with proficiency in ticketing platforms and product analytics.

What you need

  • 4+ years experience in content strategy, knowledge management, or UX writing
  • Fluency with content management and ticketing platforms (e.g., Zendesk) and website/product analytics
  • Experience running structured content audits and quality scoring
  • Excellent verbal and written communication with strong editorial and attention-to-detail skills

What you will own

  • Own the end-to-end content experience for Match users, including help center articles, real-time support during policy changes, and product launches
  • Manage both strategic content ownership (roadmap, voice/tone, editorial standards) and hands-on execution (writing, editing, publishing)
  • Utilize data to identify opportunities where self-service can replace live support to reduce ticket volume
  • Conduct content audits, inventory, gap analysis, and migration plans across multiple Match Group brands
  • Analyze help center performance metrics (traffic, search terms, deflection rate, CSAT) to prioritize the content roadmap
  • Set and maintain standards for content writing, categorization, publication, and style guides
Core skills
Content StrategyZendeskKnowledge ManagementUX Writing
Internal freshness window ends Oct 21, 2026
View source evidence
  • must_have “4+ years of experience in content strategy, knowledge management, or UX writing, ideally within a support, trust & safety, or operations environment”
  • must_have “Deep, hands-on fluency with the systems a modern support operation runs on: content management and ticketing platforms (Zendesk or equivalent), and website and product analytics”
  • location “hybrid,Dublin, Ireland”
content strategyzendeskknowledge managementux writing
Role brief
Know where you belong!   Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.   When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.

Role overview:

  • Own the end-to-end content experience for millions of Match users, from help center articles to real-time support during policy changes and product launches

  • Balance strategic ownership (setting the roadmap, voice/tone and editorial standards, defining what success looks like) with hands-on execution (writing, editing, and publishing content)

  • Use data to identify where self-service can replace live support, reducing ticket volume and improving the overall customer experience

  • Example projects: running full content audits across multiple Match Group brands (inventory, quality scoring, gap analysis), designing taxonomies and tag structures that hold up at scale, or building a migration plan for a major policy rollout, deciding what content moves, what gets rewritten, and what retires

How you’ll make an impact:

  • Own the roadmap for help center and support content, with the goal of creating the best end-to-end customer experience and reducing reliance on live support through self-service

  • Analyze help center performance data (traffic, search terms, deflection rate, CSAT) to prioritize the content roadmap and identify new self-service opportunities

  • Write, edit, and publish content for product launches, policy updates, and workflow updates, ensuring accuracy and consistency

  • Define success measures for the program and be accountable for measurable improvements in content discovery, self-serve resolution, and quality

  • Set the standards for how content gets written, categorized, and published, including the style guide, taxonomy, and review process, and conduct regular audits to catch outdated, inaccurate, or inconsistent content before it affects the customer experience

We could be a match if:

  • 4+ years of experience in content strategy, knowledge management, or UX writing, ideally within a support, trust & safety, or operations environment

  • Excellent verbal and written communication skills, with high attention to detail and a strong editorial eye, comfortable both writing cleanly and editing others' work to the same standard

  • Deep, hands-on fluency with the systems a modern support operation runs on: content management and ticketing platforms (Zendesk or equivalent), and website and product analytics

  • Experience running structured content audits, including how you scored and prioritized content quality

  • Ability to own a domain end to end: define the operating model, set priorities and explicit trade-offs, and drive durable outcomes without formal authority

  • Excellent problem-solving skills, with the ability to translate ambiguous business and regulatory challenges into structured, actionable plans

  • Strong interpersonal skills and the ability to influence and align stakeholders across Operations, Product, Engineering, Legal, and Policy

What’s the team like? 

  • This role reports to the Sr. Manager, Customer Experience

  • Help millions of users get accurate answers on their own terms, reducing friction and building trust in every product we support, so live support is reserved for what genuinely needs a person

  • You'll work in a fast-moving, cross-functional environment, partnering closely with Product, Ops, Legal, and Policy to keep content ahead of launches and policy changes

  • Success looks like measurable progress toward an industry-standard customer experience, reflected in higher customer satisfaction and retention, and driven day-to-day by improvements in self-serve resolution, ticket deflection, and content quality

Additional

Why Match Group?
  • Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
  • Access premium healthcare, mental health support, and emergency leaves.
  • Benefit from a healthy work-life balance in a flexible and welcoming environment.
  • Enjoy a modern office, close to transport and amenities.
  • Access lunch vouchers and a discounted ClassPass subscription.
  • Grow through e-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities 
  • Join regular social events like breakfasts, lunches, and apéros.
  • Use our products for free.
   

Match Group is an equal opportunity employer and we value the rich dynamics that diversity brings to our group.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.