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Deputy General Manager - Product Analyst Lead

Paytm

onsite,Noida, Uttar PradeshDataFull-time
Before you apply

Role details

The practical picture
Employment
Full-time

Inside the role

Responsibilities
Own end-to-end analytics charter for UPI surfaces, including metric definition, instrumentation, and insight generation Build and maintain source-of-truth frameworks for north-star and guardrail metrics across UPI funnel Diagnose friction points using funnel analysis, cohort studies, and behavioral modeling Define SLA, success-rate, and latency benchmarks with alerting and anomaly detection Own experimentation backbone: design, power, and evaluate A/B tests across UPI funnel Lead team of analysts, setting priorities, reviewing outputs, and mentoring analytical craft
Qualifications
7–9 years of analytics/data experience with mandatory focus on consumer-facing products or fintech Prior experience in payments or UPI strongly preferred Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent) Working knowledge of Python/R for deeper statistical analysis Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices
Role signal brief

The role, at a glance

Extracted from the source posting · 95% confidence

Deputy General Manager - Product Analyst Lead role at Paytm, a UPI (Unified Payments Interface) payments platform in India. This position owns the analytics charter for UPI products, building frameworks for metrics, experimentation, and behavioral insights across transaction-scale data to power product and business decisions.

What you need

  • 7–9 years of analytics/data experience with mandatory focus on consumer-facing products or fintech
  • Prior experience in payments or UPI strongly preferred
  • Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent)
  • Working knowledge of Python/R for deeper statistical analysis
  • Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results
  • Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices

What you will own

  • Own end-to-end analytics charter for UPI surfaces, including metric definition, instrumentation, and insight generation
  • Build and maintain source-of-truth frameworks for north-star and guardrail metrics across UPI funnel
  • Diagnose friction points using funnel analysis, cohort studies, and behavioral modeling
  • Define SLA, success-rate, and latency benchmarks with alerting and anomaly detection
  • Own experimentation backbone: design, power, and evaluate A/B tests across UPI funnel
  • Lead team of analysts, setting priorities, reviewing outputs, and mentoring analytical craft
Core skills
SQLProduct AnalyticsExperimentation DesignPythonRDashboardingMetrics FrameworkA/B TestingUPIPayments Analytics
Internal freshness window ends Oct 21, 2026
View source evidence
  • responsibilities “UPI is the backbone of India's digital payments revolution — and Paytm is one of its largest participants, processing hundreds of millions of transactions every month.”
  • responsibilities “You will build the analytical backbone for UPI — from funnel and cohort frameworks to experimentation infrastructure”
  • must_have “7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred”
  • must_have “Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent)”
  • must_have “Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctly”
  • must_have “Experience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards”
  • responsibilities “Lead a team of analysts, setting priorities, reviewing outputs, and raising the bar on analytical craft”
  • location “Job location: onsite,Noida, Uttar Pradesh”
  • responsibilities “Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standards”
sqlproduct analyticsexperimentation designpython
Role brief
About the Role
UPI is the backbone of India's digital payments revolution — and Paytm is one of its largest participants, processing hundreds of millions of transactions every month. We are looking for an Analytics Lead to join our UPI team and own the data and insights charter that powers product, growth, and platform decisions across our UPI-powered flows.This role sits at the intersection of consumer behaviour, financial infrastructure, and large-scale data systems. You will build the analytical backbone for UPI — from funnel and cohort frameworks to experimentation infrastructure — and work closely with product, engineering, data science, and business teams to turn transaction-scale data into decisions that affect millions of Indians daily.
Key Responsibilities
1. Analytics Strategy & OwnershipOwn the end-to-end analytics charter for one or more UPI surfaces — from metric definition to instrumentation to insight generationBuild and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel (initiation, authentication, success/failure, retention)Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standardsLead a team of analysts, setting priorities, reviewing outputs, and raising the bar on analytical craft2. Funnel, Growth & Behavioural InsightsDiagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decompositionBuild engagement, frequency, and top-of-wallet models to inform product and growth strategyDesign analytical frameworks for discovery and nudge effectiveness as new UPI capabilities are adoptedPartner with design and product research to combine quantitative and qualitative signals into a single narrative3. Platform Reliability & Scale AnalyticsDefine and monitor SLA, success-rate, and latency benchmarks; build alerting and anomaly-detection frameworks tied to these metricsBuild root-cause analysis playbooks for payment failure spikes and incident-linked drop-offsModel traffic and failure patterns ahead of high-volume events (festive seasons, IPL, government disbursements) to support platform readiness4. Experimentation & Decision ScienceOwn the experimentation backbone — design, power, and evaluate A/B tests across the UPI funnelDrive a test-and-learn culture: hypothesis → experiment → read-out → scale, with statistically sound methodologyBuild self-serve dashboards and tooling that let product, engineering, and business teams access trusted insights without analyst dependencyProactively surface insights that shape upstream roadmap and prioritization decisions
Required Qualifications7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferredStrong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent); working knowledge of Python/R for deeper statistical analysisSolid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctlyProven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendationsExperience building and owning dashboards and metrics frameworks at scale, including data quality and governance practicesStrong written and verbal communication skills — ability to present findings crisply to leadership and align cross-functional stakeholdersExperience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards
Good to HavePrior experience working in a UPI-regulated environment or with NPCI data/reporting constructsExposure to large-scale transaction data systems and familiarity with data warehousing/pipeline concepts (e.g., working with data engineering teams on instrumentation)Experience with growth, lifecycle, or CRM-driven analyticsFamiliarity with fraud/risk analytics in a payments context