The Direct Mail Marketing Manager position will report to the Head of Paid Media.
As the Direct Mail Marketing Manager, you will:
- Oversee and manage large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition.
- Collaborate with cross-functional teams (Marketing, Risk, Finance, Client Happiness, Data & Analytics) to align on campaign goals and execution.
- Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.
- Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
- Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.
Your Impact:
- Drive the success of direct mail campaigns, ensuring seamless execution from concept to delivery.
- Optimize campaign performance, growing customer acquisition while managing costs effectively.
- Leverage data-driven insights to improve targeting, audience segmentation, and campaign outcomes.
- Contribute directly to the company's revenue growth and marketing efficiency through innovative strategies.
- Ensure all campaigns meet compliance, legal, and quality standards.
About You:
- 5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
- Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
- Experience using data analytics to inform campaign decisions and drive growth.
- Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
- Willingness to travel to the Oakland office monthly to collaborate with other team members.
Even Better:
- Experience with machine learning models or predictive analytics in marketing.
- Familiarity with marketing automation platforms and CRM systems.
- Previous experience managing budgets and vendor contracts in a high-volume marketing environment.
Where:
- While you’ll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland or Salt Lake City office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together!
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