Director/Head of Marketing Technology
Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.
With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.
To strengthen our ambition to become a global leader in health app solutions and support our extremely ambitious expansion plans we are looking for an experienced Director/Head of Marketing Technology who will help us to build a strategic approach towards our marketing tech stack, to utilize smart internal or external technology solutions as a strategic growth lever.
As a Director/Head of MarTech you will
Be the major owner of MarTech strategy, OKRs and delivery outputs for a variety of marketing channels and areas, including
-campaign automation for paid acquisition channels and CRM;
-SEO tech support;
-automation of creative production;
-data sharing solutions for Meta, Google or other online platforms;
-testing and implementation of different AI tools.
Work closely with a variety of marketing and tech stakeholders, understand deeply business needs, analyze what internal or external solutions might serve best short- and long-term goals of the company, create effective solution designs, and implement identified solutions within aligned time frames.
Lead and mentor a team of talented product managers, co-lead together with your engineering counterparts a large team of internal developers.
Monitor and analyze key performance metrics and business impact generated by built automation solutions.
Stay updated about the latest industry trends and best practices in marketing automation, ensure permanent development of innovative solutions within the company.
Your qualifications:
At least 3 years of experience in leading a marketing automation team in a different company, at least 7 years of total work experience in different fields of marketing automation
Strong understanding of digital marketing technology and tools, good knowledge of digital marketing principles
Strong technical background, ideally bachelor's or master's degree in programming or software engineering;
Data-driven mindset
First principles thinking
Very strong communication skills, ability to manage different types of stakeholders
Very strong project management skills, ability to manage multiple projects and priorities in a fast-paced environment
Understanding of basic UX and Lean Startup principles is a great plus