We are growing rapidly and are looking for a Director of Event Marketing to build and evangelize Hello Heart’s corporate events strategy. We are seeking a passionate leader who understands how events contribute to sales and marketing goals as well as company strategic initiatives. The ideal candidate must be a strategic advisor to sales and marketing teams but also able to roll up their sleeves and get the job done.

You will work with a cross-functional team of leaders to drive and execute event strategy with key players across marketing, strategic alliances, and sales - establishing vision, process, and ROI. Your work will have a measurable impact on the growth of Hello Heart. This hands-on role will require you to understand and manage the details of event strategy, planning, and execution including creating a compelling presence at a myriad of events.

This person will report to the head of enterprise marketing and will manage a team of event specialists.

Responsibilities

Define a holistic event strategy and annual program budget that aligns with the company’s goals
Set the vision for compelling event presence and experiences
Collaborate with executives and team leaders across the company on strategic, high-visibility events
Work with various stakeholders in creating event-related content, including presentations, booth messaging, and more.
Create a standardized process, budget, and planning (staff, giveaways, etc.) for events
Work closely with operations to track event ROI and contribution to the company’s KPIs
Create, maintain, and communicate a detailed calendar of events
Experience developing strategic event programs and taking them to market including annual budget management and planning on behalf of multiple departments
Demonstrable understanding of all event marketing and planning phases including promotions, traffic drivers, staff training, logistics, KPIs and metrics.
Experience with contract negotiations and world-class vendor selection
Be the “go to” person for all marketing-related activity related to Hello Heart, partner, and industry events, both in-person and virtual
Flex your creative muscles and work cross-functionally on creative imagery and promotions for events
Coach a small team of event specialists

The ideal candidate will have:

Strategic Thinker - create a vision for how to effectively and uniquely position Hello Heart at industry events
Stellar Communication skills - clarity and conciseness in all written and verbal communication
Hustle - ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive
A Drive to Collaborate - articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between
Left/Right Brain Balance - can balance creativity/innovation with analytics/data
Low Ego - it doesn’t fit through the door here
Organized/Project Management - effectively manage multiple projects and timelines for different stakeholdersPersonal Desire to Change the Lives of Others - mission-driven with high integrity
Independence - ready to thrive in an environment based on freedom and responsibility
Travel flexibility; travel may reach up to 50%
Negotiation skills - stellar ability to negotiate contracts and select world-class vendors

Qualifications

7+ years of event marketing experience
3+ years of people management and coaching experience required
3+ years in digital healthcare and high growth tech strongly preferred
Proven success driving both virtual and face-to-face events
Experience working with HLTH, Conference Board & similar conferences preferred
Experience in a scaling company is a must
Bachelor’s degree required; MBA a plus
Experience with enterprise tools, including Salesforce, Google Suite, Pardot, Asana