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Director of Product Growth

Welltech

Role brief

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 800 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

At Welltech we are committed to ambitious growth and delivering the best possible service to our users. We are looking for a Director of Product Growth to support these goals.

Position Overview:
As the Director of Product Growth, you will be responsible for three crucial elements of our business model:

  • Optimization of pricing structures and subscription models.

  • Implementation of product-driven initiatives for traffic growth.

  • Enhancement of web funnels to improve average revenue per user and increase overall customer satisfaction.

Key Responsibilities:

  • Own strategy and execution of all initiatives within the area of monetization and funnel-driven growth, as well as a set of performance metrics.

  • Lead strategy and execution for a wide range of initiatives, including pricing and subscription model optimization, UX improvements, developing a coherent user journey between web funnels and core products, and the introduction of a new brand identity.

  • Mentor and guide a team of 20 dedicated specialists, fostering a culture of innovation and excellence.

  • Understand deeply the needs of our users and stakeholders, and push for a data- and user-driven approach in everything we do.

  • Collaborate with a diverse set of stakeholders, including business units, core product, marketing, design, tech, and analytics teams.

  • Continuously innovate, stay updated with the latest user and market trend analyses, and ensure that Welltech remains a market leader.

  • Provide regular reports and updates to senior management on key metrics and key initiatives.

Qualifications:

  • Proven track record in driving product-driven growth in a high-growth B2C company.

  • Experience in successfully managing large-scale monetization and/or user journey projects.

  • Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.

  • First-principle thinking, with the ability to distill the core of a problem.

  • Strong knowledge of different testing methodologies.

  • Strong communication and project management skills with the ability to manage a diverse group of stakeholders effectively.

  • Strong leadership skills with experience in leading large teams.

  • Customer-driven mentality.

  • Hands-on attitude.

  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Why You'll Love Working at Welltech:

  • Competitive Salary & Benefits: Your skills and experience are highly valued in our compensation package.

  • Inclusive Culture: We foster a supportive and engaging environment where everyone feels supported and inspired.

  • Growth & Flexibility: We offer opportunities for career advancement, flexible work arrangements, and a healthy work-life balance.

  • Innovation & Creativity: We encourage initiative and innovation, giving you the autonomy to drive positive change and shape the future of health and wellness.