Own development, planning, organization, and execution of virtual and in-person events, such as webinars, workshops, and conferences to drive net new revenue pipeline and increase conversion
Conduct research to identify relevant events and source participation and sponsorship opportunities for target prospect personas; develop and maintain a deep understanding of Sparrow’s target audience, value proposition, and competitive landscape
Develop concepts, themes, and content to create brand awareness and engage prospects
Manage event logistics such as budget, vendor management, swag, travel, and venues and on-site coordination
Work with a designer and internal stakeholders across Sales, Marketing, and leadership to develop and drive execution for promotional plan and materials
Collaborate closely with Sales and Marketing stakeholders to implement an effective feedback loop to optimize lead generation, follow-up strategies, and lead management to improve pipeline acceleration and maximize sales
Measure campaign success by tracking and reporting on KPIs and ROI and utilize data-driven insights to identify opportunities to improve future events
About you
3+ years of experience developing, owning, and executing successful marketing events virtually and in-person in either HR Tech or SaaS companies
Track record of hitting aggressive pipeline targets and generating revenue in a high-growth, ever-changing environment
Ability to project manage multiple events, ranging in scale across virtual and in-person
Analytical thinker. You love working with data, are skilled at tracking campaigns with ROI in mind that is measurable, and seek relentless optimization
Self-starter; you can work autonomously, and you spot opportunities to make things better and take ownership over them
Builder mindset who can work individually but is able to thoughtfully and effectively partner cross-functionally and collaboratively
Have familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign
