Description
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Responsibilities
User Growth Strategy: Develop and execute targeted strategies to drive the acquisition and engagement of Futures users, focusing on increasing trading volumes and user retentionData-Driven Optimization: Analyze user behavior, trading patterns, and other key metrics to identify opportunities for improving user experience and optimizing marketing campaignsPromotions and Campaigns: Plan and execute Futures trading competitions, promotions, and loyalty programs to drive engagement and increase trading activityAffiliate Program Management: Lead the operations and growth of the Future Affiliates Program. Identify, onboard, and manage high-value affiliate partners who can drive user acquisition and trading activity for the exchangeAffiliate Strategy & Incentives: Design and implement incentive structures and promotions tailored for affiliate partners, ensuring they have the resources and tools to effectively promote the exchange and increase Futures user engagementCross-Functional Collaboration: Work closely with marketing, product, and Local teams to align growth initiatives with product features, promotions, and updatesMonitoring & Reporting: Track KPIs such as trading volume, affiliate performance, active user growth, and conversion rates. Provide regular reports to leadership with actionable insights and recommendations
Requirements
At least 6+ years of experience in growth, operations, or marketing in the crypto or financial services industry, with a focus on user acquisition, retention, and affiliate marketingStrong understanding of Futures Trading: In-depth knowledge of crypto Futures trading products, including futures and perpetual swapsAffiliate Program Experience: Proven experience managing and scaling affiliate marketing programs, with a strong understanding of affiliate acquisition and incentive modelsData-Driven Mindset: Ability to analyze data and metrics to make informed decisions and optimize strategies for user acquisition and retention, as well as affiliate program performanceCreative Marketing Skills: Proven ability to create innovative growth strategies and execute successful marketing campaigns in a highly competitive marketExcellent Communication & Collaboration: Strong written and verbal communication skills, with the ability to collaborate across teams and manage relationships with external partners and affiliatesProactive Problem Solver: Ability to take initiative, identify opportunities, and act upon them independentlyLanguage Proficiency: Fluency in both English and Mandarin is highly preferred to be able to coordinate with overseas partners/stakeholders, managing global/regional Futures users and affiliates
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire
Learn more about how Binancians embody the organization’s
core values, creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution!
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
