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Growth Affiliates-Paytm Money

Paytm

onsite,Noida, Uttar PradeshCustomer ServiceFull-time
Before you apply

Role details

The practical picture
Employment
Full-time

Inside the role

Qualifications
8-10 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech Strong understanding of broking acquisition funnels (Signup KYC IR First Trade) Proven track record of scaling affiliate channels with measurable ROI Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships Experience or exposure to DRA model and regulatory frameworks in financial services Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis
Role signal brief

The role, at a glance

Extracted from the source posting · 92% confidence

This role is a Growth Affiliate Manager for Paytm Money, focused on building and scaling affiliate marketing channels. The position requires ownership of end-to-end channel performance including partner onboarding, DRA (Digital Referral Agent) channel development, and performance optimization in a regulated fintech environment.

What you need

  • 8-10 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech
  • Strong understanding of broking acquisition funnels (Signup KYC IR First Trade)
  • Proven track record of scaling affiliate channels with measurable ROI
  • Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships
  • Experience or exposure to DRA model and regulatory frameworks in financial services
  • Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis

What you will own

  • Own end-to-end affiliate channel performance from partner onboarding to scale, driving acquisition with quality metrics focus (IR, FT), and building a sustainable affiliate growth engine
  • Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms, onboarding high-quality direct affiliates and strategic partners
  • Set up and scale the DRA (Digital Referral Agent) channel, ensuring compliance with regulatory requirements and internal policies
  • Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates, driving continuous experimentation across creatives, messaging, and partner cohorts
  • Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics, and implement strong tracking, attribution, and fraud detection mechanisms
  • Work closely with Product, Marketing, Compliance, and Analytics teams to influence onboarding flows and growth experiments for affiliate traffic
Core skills
Affiliate MarketingPerformance MarketingPPCFintechBroking AcquisitionsDRA ModelPartner ManagementCAC/LTV OptimizationFraud DetectionCompliance
Internal freshness window ends Oct 21, 2026
View source evidence
  • location “Job location: onsite,Noida, Uttar Pradesh”
  • must_have “mandatory experience in stock broking / fintech”
  • must_have “DRA model and regulatory frameworks in financial services”
  • skills “DRA Model”
  • skills “Broking Acquisitions”
affiliate marketingperformance marketingppcfintech
Role brief
Key Responsibilities:-
1. Channel Ownership & GrowthOwn end-to-end affiliate channel performance from partner onboarding to scaleDrive acquisition with a focus on quality metrics (IR FT), not just volumeBuild a sustainable and scalable affiliate growth engine2. Partner Ecosystem DevelopmentBuild and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platformsOnboard and scale high-quality direct affiliates and strategic partnersIdentify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.)3. DRA Channel BuildoutSet up and scale the DRA (Digital Referral Agent) channelEnsure compliance with regulatory requirements and internal policiesDefine onboarding, training, tracking, and payout mechanisms for DRAs4. Performance & OptimizationOptimize payouts, funnels, and landing journeys to improve CAC and conversion ratesDrive continuous experimentation across creatives, messaging, and partner cohortsImprove affiliate-driven funnel metrics: Signup KYC IR FT5. Analytics & GovernanceOwn channel-level reporting: CAC, ROI, cohort performance, partner-level metricsImplement strong tracking, attribution, and fraud detection mechanismsEnsure traffic quality and prevent misuse or arbitrage6. Cross-functional CollaborationWork closely with Product, Marketing, Compliance, and Analytics teamsInfluence onboarding flows and growth experiments for affiliate trafficAlign affiliate strategy with broader acquisition and business goals

Requirements810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintechStrong understanding of broking acquisition funnels (Signup KYC IR First Trade)Proven track record of scaling affiliate channels with measurable ROIHands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnershipsExperience or exposure to DRA model and regulatory frameworks in financial servicesStrong analytical skills ability to drive decisions using CAC, LTV, cohort analysisExperience in managing large budgets and optimizing for efficiency at scaleStrong stakeholder management and ability to work across Product, Compliance, and Marketing teams.
Good to HaveExperience in high-scale consumer internet / fintech platformsExposure to fraud detection and traffic quality frameworksUnderstanding of compliance constraints in broking/financial products