RemoteWLBRemote only
Back to all jobs
Binance logo
Remote role · growth-l

Growth Lead - Argentina

Binance

remote,Argentina, Buenos AiresMarketingFull-time
Before you apply

Role details

The practical picture
Employment
Full-time
Role signal brief

The role, at a glance

Extracted from the source posting · 85% confidence

Binance is hiring a Growth Lead based in Argentina to drive user acquisition and brand awareness for the region. The role involves managing regional marketing campaigns, localizing global strategies, and optimizing paid acquisition channels. Candidates must have five years of marketing experience and fluency in both Spanish and English.

Remote scope
Argentina

What you need

  • Fluency in Spanish and English
  • Minimum 5 years of relevant marketing experience
  • Strong interest and knowledge in crypto/blockchain/technology
  • Proven experience in growing and managing user base

What you will own

  • Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
  • Work with global marketing to localize relevant campaigns in service of user growth
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
  • Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
  • Plan and execute online and some offline marketing activities, events, and campaigns to local audiences
Core skills
Marketing StrategyPaid AcquisitionSpanishEnglishData AnalysisUser GrowthCampaign ManagementBlockchain/CryptoSocial Media MarketingEvent Management

Remote policyWork-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Internal freshness window ends Oct 21, 2026
View source evidence
  • company_remote_policy “Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)”
  • location “Remote-Argentina”
  • must_have “Fluency in Spanish and English is a must.”
marketing strategypaid acquisitionspanishenglish
Role brief
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Requirements

  • Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.

  • Work with global marketing to localize relevant campaigns in service of user growth.

  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.

  • Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.

  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.

  • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.

  • Grow our user base and increase awareness of the brand in fun, creative and informative ways.

  • Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.

  • Manage new media partnerships end-to-end to drive measurable growth.

  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.

  • Help shape the brand in Argentina.

Requirements

  • Fluency in Spanish and English is a must.

  • Minimum 5 years of relevant marketing experience, preferably in a fast paced industry.

  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.

  • Must have a strong interest and knowledge in crypto/blockchain/technology.

  • Must be able to work independently.

  • A university degree relating to Marketing is a plus.

  • Strong coordination skills and strategic mindset for marketing.

  • Familiarity with online and offline marketing avenues such as social media, community management, and event management.

  • Proven experience in growing and managing user base.

Additional

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.