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Remote role · growth-m
Growth Management - Merchant Lending (AM/DM)
Paytm
Before you apply
The practical pictureRole details
- Work arrangement
- Onsite
- Employment
- Full-time
Experience & eligibility
- Experience
- 4–7 years in growth, lifecycle. Hands-on experience running CRM campaigns on tools such as CleverTap, MoEngage, WebEngage, Braze or Netcore.
- Skills
- CRM Campaign Management
- Growth Marketing
- A/B Testing & Experimentation
- SQL & Data Analysis
- Merchant Lending
- Funnel Optimization
- Budget Management
- RBI Compliance
- Stakeholder Management
Inside the role
- Seniority
- Mid-level
- Responsibilities
- Own the campaign calendar for merchant lending, including new-to-credit acquisition, pre-approved offer activation, top-ups, renewals, and win-back campaigns. Plan and execute multi-channel campaigns across push notifications, SMS, WhatsApp, email, in-app banners, IVR/outbound calling, and field sales forces. Build merchant segments based on transaction volumes, tenure, category, geography, and eligibility to tailor offers and messaging. Design and run A/B tests on creatives, copy, offer framing, timing, and channel mix; scale successful tests and discontinue underperformers. Track the full user funnel from reach to disbursal and address major drop-offs in collaboration with Product and Operations teams. Manage campaign budgets and incentives against defined CAC and ROI targets.
- Qualifications
- 4-7 years experience in growth or lifecycle marketing Hands-on experience running CRM campaigns on tools such as CleverTap, MoEngage, WebEngage, Braze or Netcore Ability to write basic SQL or work fluently with dashboards and Excel to analyse campaign results Strong grasp of experimentation concepts including control groups, sample sizes, and incrementality Ability to manage multiple stakeholders in a high-ownership environment
Hiring specifics1 detail
Role signal brief
The role, at a glance
Extracted from the source posting · 90% confidence
Paytm is hiring a Growth Manager for its Merchant Lending vertical in Noida, India. The role involves owning multi-channel campaign strategies to drive loan disbursements among small business merchants. The position requires 4-7 years of experience in growth/lifecycle marketing with proficiency in CRM tools and data analysis.
What you need
- 4-7 years experience in growth or lifecycle marketing
- Hands-on experience running CRM campaigns on tools such as CleverTap, MoEngage, WebEngage, Braze or Netcore
- Ability to write basic SQL or work fluently with dashboards and Excel to analyse campaign results
- Strong grasp of experimentation concepts including control groups, sample sizes, and incrementality
- Ability to manage multiple stakeholders in a high-ownership environment
What you will own
- Own the campaign calendar for merchant lending, including new-to-credit acquisition, pre-approved offer activation, top-ups, renewals, and win-back campaigns.
- Plan and execute multi-channel campaigns across push notifications, SMS, WhatsApp, email, in-app banners, IVR/outbound calling, and field sales forces.
- Build merchant segments based on transaction volumes, tenure, category, geography, and eligibility to tailor offers and messaging.
- Design and run A/B tests on creatives, copy, offer framing, timing, and channel mix; scale successful tests and discontinue underperformers.
- Track the full user funnel from reach to disbursal and address major drop-offs in collaboration with Product and Operations teams.
- Manage campaign budgets and incentives against defined CAC and ROI targets.
Core skills
CRM Campaign ManagementGrowth MarketingA/B Testing & ExperimentationSQL & Data AnalysisMerchant LendingFunnel OptimizationBudget ManagementRBI ComplianceStakeholder Management
Role brief
About the role:You will own the campaigns that turn our merchant base into active borrowers. That means designing, launching and optimising multi-channel campaigns that drive loan eligibility checks, applications,disbursals and repeat borrowing among small businesses — kirana stores, retailers, restaurants and service merchants who accept payments on our platform.You will work closely with Product, Risk, Credit, Analytics, Sales to grow disbursals while keeping acquisition costs in check.
What you will do:• Own the campaign calendar for merchant lending: new-to-credit acquisition, pre-approved offer activation, top-ups, renewals and win-back of dormant borrowers.• Plan and run campaigns across push notifications, SMS, WhatsApp, email, in-app banners, IVR/outbound calling and the field sales force.• Build merchant segments using transaction volumes, tenure, category, geography and eligibility, and tailor offers and messaging to each.• Design and run A/B tests on creatives, copy, offer framing, timing and channel mix; scale what works and kill what doesn't.• Track the full funnel — reach, click, eligibility check, application, KYC, sanction, disbursal — and fix the biggest drop-offs with Product and Ops.• Manage campaign budgets and incentives (cashback, fee waivers, interest-rate offers) against clear CAC and ROI targets.• Coordinate with lending partners on offer constructs, approved bases and co-branded communication.• Ensure every communication complies with RBI Digital Lending Guidelines, fair-practice codes and partner brand rules (KFS, APR disclosure, no misleading claims).• Run festive and seasonal pushes (Diwali, wedding season, quarter-ends) when merchant working-capital needs peak.• Report weekly on campaign performance and share learnings with leadership. Key metrics you will own• Disbursal volume and count driven by campaigns• Funnel conversion rates (offer view → application → disbursal)• Cost per disbursal and campaign ROI• Repeat / renewal borrowing rate
What we are looking for:• 4–7 years in growth, lifecycle . Hands-on experience running CRM campaigns on tools such as CleverTap, MoEngage, WebEngage, Braze or Netcore.• Comfort with data: you can write basic SQL or work fluently with dashboards and Excel to analyse campaign results.• Strong grasp of experimentation: control groups, sample sizes, incrementality.• Ability to manage many stakeholders and move fast in a high-ownership environment.