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Growth Management - User Growth I Exp- 5 -10 Years

Paytm

onsite,Bengaluru, KarnatakaManagementFull-time
Before you apply

Role details

The practical picture
Employment
Full-time
Role signal brief

The role, at a glance

Extracted from the source posting · 95% confidence

Paytm is seeking a Growth Manager to drive consumer app monetization and user engagement in Noida. The role focuses on optimizing ARPU, building traffic allocation strategies, and scaling cross-sell opportunities through structured experimentation.

What you need

  • 5-10 years of experience in growth, product growth, monetization, or strategy & ops
  • Strong grasp of unit economics, ROI, funnels, and cohort-based retention
  • Proven ability to scale programs through experimentation and cross-functional execution
  • Excellent stakeholder management and communication skills

What you will own

  • Own app monetization outcomes including ARPU uplift, conversion, and engagement depth
  • Build traffic allocation strategies and partner with Data Science to create routing and next-best-action models
  • Scale cross-sell avenues by embedding monetization hooks in high-frequency user journeys
  • Run structured experimentation and establish SOPs for offer creation, tracking, and rollout
  • Drive select referral programs for incremental acquisition and retention with ROI guardrails
Core skills
Growth ManagementMonetization StrategyUnit EconomicsExperimentationCross-functional LeadershipReferral Programs
Internal freshness window ends Oct 21, 2026
View source evidence
  • must_have “5 –10 years of experience in growth, product growth, monetization, category P&L, strategy & ops, or growth marketing.”
  • must_have “Strong grasp of unit economics (ROI, burn, CAC/CPA, payback), funnels, and cohort-based retention.”
growth managementmonetization strategyunit economicsexperimentation
Role brief
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. 
About role
We are looking for a high-ownership Central Growth manager to drive measurable monetization outcomes across the Paytm consumer app. This role will own the “growth  & monetization levers to increase ARPU, engagement, and category adoption, while maintaining tight ROI discipline.You will work cross-functionally with Product, Data Science, Marketing, and Ops to identify the highest ROI opportunities, build scalable offer frameworks, and improve conversion across key discovery journeys. The mandate is to build a stronger, more profitable consumer growth business.
Key Responsibilities
1) Own app monetization outcomes (ARPU + engagement)Drive consumer monetization KPIs: ARPU uplift, conversion to paid/monetized actions, repeat usage, category adoption, and engagement depthIdentify growth pockets across categories (e.g., RU, bill pay, commerce, travel, financial products) and scale what works.
2) Traffic strategy & allocation (maximize ROI)Build a traffic allocation strategy across app surfaces and journeys to maximize incremental ARPU and engagementPartner with DS/Product to create routing/next-best-action models and run continuous optimization via experimentsManage trade-offs across categories (where to push, when to hold, and how to protect user experience).
3) Monetization-led cross-sell (embed in discovery journeys)Scale new cross-sell avenues by embedding monetization hooks in high-frequency momentsImprove funnel steps: message clarity, eligibility communication, UX friction reduction, and conversion rates.
4) Experimentation engine & growth opsRun structured experimentation: hypothesis → design → launch → measurement → iterationEstablish SOPs for offer creation, approvals, tracking, rollout readiness, and post-mortemsBuild dashboards for growth and monetization performance; own weekly business reviews and root-cause analyses.
5) Portfolio lever: Referral & network growth (subset)Drive select referral programs as a lever for incremental acquisition and retention, with clear ROI/quality guardrails.
Superpowers that will help you succeed in this role:
* 5 –10 years of experience in growth, product growth, monetization, category P&L, strategy & ops, or growth marketing.* Strong grasp of unit economics (ROI, burn, CAC/CPA, payback), funnels, and cohort-based retention.* Proven ability to scale programs through experimentation and cross-functional execution.* Excellent stakeholder management and communication—can influence Product/Finance/DS with data and clarity.
Good to Have
* Experience in fintech/payments/consumer internet or app-led monetization ecosystems* Familiarity with segmentation/personalization models and lifecycle channels (push/WhatsApp/in-app)* Strong comfort with dashboards, metrics definitions, and experiment readouts.
Why join us
•A collaborative output driven program that brings cohesiveness across businesses through technology·•Improve the average revenue per use by increasing the cross-sell opportunities·•A solid 360 feedback from your peer teams on your support of their goals·•Respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!