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Remote role · growth-m
Growth Management - Telco I Experience 2-4 Years
Paytm
Before you apply
The practical pictureRole details
- Employment
- Full-time
Experience & eligibility
- Skills
- Growth Analysis
- Campaign Performance Analysis
- GTM Strategy
- A/B Testing
- Customer Lifecycle Marketing
- Data Analysis
- Excel
- Google Sheets
- Analytics Tools
- Cross-functional Collaboration
Inside the role
- Qualifications
- 2–4 years of experience in Growth, Product Growth, Digital Marketing, CRM, Lifecycle Marketing, Product Marketing, or a similar role Strong understanding of customer funnels and growth metrics Experience in planning and executing customer campaigns Strong analytical and problem-solving skills Good understanding of customer segmentation and lifecycle marketing Comfortable working with Excel / Google Sheets and dashboards
Role signal brief
The role, at a glance
Extracted from the source posting · 85% confidence
Paytm seeks a Growth Analyst to drive user acquisition and retention for its mobile and SuperApp ecosystem. The role involves campaign performance analysis, GTM strategy support, A/B testing, and cross-functional collaboration on growth initiatives.
What you need
- 2–4 years of experience in Growth, Product Growth, Digital Marketing, CRM, Lifecycle Marketing, Product Marketing, or a similar role
- Strong understanding of customer funnels and growth metrics
- Experience in planning and executing customer campaigns
- Strong analytical and problem-solving skills
- Good understanding of customer segmentation and lifecycle marketing
- Comfortable working with Excel / Google Sheets and dashboards
What you will own
- Analyze campaign performance (push notifications, in-app messages, email, SMS, partnerships) and track conversion KPIs
- Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction frequency, and monetization flows
- Conduct funnel and cohort analyses to identify bottlenecks in user journeys and growth opportunities
- Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations
- Support A/B testing and experimentation for messaging, incentives, and feature launches
- Prepare clear, actionable reports highlighting growth insights, GTM performance, and recommended strategies
Core skills
Growth AnalysisCampaign Performance AnalysisGTM StrategyA/B TestingCustomer Lifecycle MarketingData AnalysisExcelGoogle SheetsAnalytics ToolsCross-functional Collaboration
Role brief
About the Team:Our Key Offerings are divided into 5 broad categories as follows:• Entertainment• Digital Platforms• CVM Solutions• Enterprise Services• Financial Platforms
One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more
Role Overview:We are looking for a data-driven Growth to support our mobile app and SuperApp ecosystem. The role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and GTM strategy optimization. The ideal candidate will be comfortable analyzing campaigns, evaluating go-to-market plans, and identifying actionable opportunities for growth.
Key Responsibilities:*Growth Analysis & Insights:-Analyze campaign performance (push notifications, in-app messages, email, SMS, partnerships) and track conversion KPIs.-Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction frequency, and monetization flows.-Conduct funnel and cohort analyses to identify bottlenecks in user journeys and growth opportunities.-Track campaign ROI, cost per acquisition (CPA), activation rate, referral conversion, and other key growth indicators.
*GTM Strategy Support:-Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations.-Evaluate the effectiveness of promotional campaigns, incentive programs, and partnerships in driving adoption.-Monitor competitive offerings and market trends to optimize GTM timing, messaging, and channel strategy.
*Campaign Execution & Optimization:-Support A/B testing and experimentation for messaging, incentives, and feature launches.-Recommend optimizations based on campaign performance and user behavior insights.-Collaborate with product, marketing, and operations teams to ensure growth initiatives are aligned with overall strategy.
*Reporting & Documentation:-Prepare clear, actionable reports highlighting growth insights, GTM performance, and recommended strategies.-Maintain dashboards for campaign KPIs, GTM success metrics, and feature adoption.-Document learnings from experiments and campaigns for continuous improvement.
Key Skills & Requirements:● 2–4 years of experience in Growth, Product Growth, Digital Marketing, CRM, Lifecycle Marketing, Product Marketing, or a similar role.● Strong understanding of customer funnels and growth metrics.● Experience in planning and executing customer campaigns.● Strong analytical and problem-solving skills.● Good understanding of customer segmentation and lifecycle marketing.● Comfortable working with Excel / Google Sheets and dashboards.● Basic understanding of GA4, Looker Studio, or other analytics tools is preferred.● Strong communication and stakeholder management skills.● Ability to manage multiple projects and deadlines simultaneously.● Strong ownership and execution mindset.