About this role and the work
We are looking for a driven marketer leader capable of wearing many hats to play a significant role in driving our next phase of growth. This is a key marketing leadership position that will work closely with the VP of Marketing to shape and execute a strategy to accelerate Karbon’s growth.
You will manage a talented team to help drive growth at every stage of the funnel through thought leadership, SEO, advertising and a category-leading web presence. You will work hands-on to lead marketing initiatives and execute experiments across a variety of channels to unlock new areas of growth.
Some of your main responsibilities will include:
- Managing our paid advertising strategy in partnership with our paid marketing agency to ensure pipeline is generated at increasing efficiency and effectiveness
- Campaign analysis to extract insights and guide actionable changes that will accelerate performance across conversion, engagement, and acquisition
- Delivering revenue through customer-led growth by building and managing customer referral and affiliate programs
- Partnering with the Content team to drive our SEO strategy, including content planning and delivery, optimization of new and existing SEO content, and analyzing performance
- Managing and optimizing marketing operations and campaign tracking efforts, including attribution, pipeline and revenue reporting
- Testing various marketing experiments to optimize lead and pipeline generation across a variety of channels including, but not limited to, advertising, partnerships, customer-led growth, sponsorship, outbound, ABM, and conversion rate optimization
- Hiring and managing a team of internal and freelance talent to support key initiatives including campaign execution and marketing operations
- Partnering with the VP of Marketing on planning, strategy, budgeting, reporting and preparing executive-level updates
- Partnering with the wider marketing team to find creative ways to promote product launches, content, events and other marketing campaigns
- Ensuring that the Karbon brand is communicated at a high standard through all performance marketing activities
- Innovating to improve the performance and efficiency of all marketing efforts
About you
You’re the right person for this role if you have:
- 8+ years of experience in growth, performance or digital marketing roles, with a proven track record of driving growth for business or projects under your leadership
- Knowledge of growth marketing channels, ranging from paid search and social media to SEO
- Experience managing and leading people
- A data-driven mindset, balanced with a nimble and creative approach to developing marketing campaigns and initiatives
- A desire to play the player/coach role—this is a leadership position but equally you will be expected to roll up your sleeves and execute
- An understanding of conversion rate optimization and effective ad copy
- An ability to look at data, numbers, customer research and qualitative data, and use it to understand what’s happening and what people need
- An ability to adapt to different marketing channels and constantly expand your own skills and knowledge
- Content and copy skills—you’re great with words, you can get a point across in a concise manner, you can channel the voice of the customer and adapt to write for different audiences
- A love for working with technology
- Knowledge of the accounting industry and/or accounting technology ecosystem, or if not, a willingness to get to know this industry inside and out