The International Marketing Support Specialist is responsible for general marketing support for the KnowBe4 brand in the region.
Responsibilities:
- Work collaboratively with appropriate team members to support marketing campaigns that align to KB4 HQ messaging and strategies in the region.
- Help build email lists and send email campaigns with calls to action, in compliance with applicable data protection laws
- Coordinate with the regional marketing managers to optimise the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
- Support planning through the analysis of historic performance, past email engagement and website interactions (content downloads, site page visits, etc.), understanding KPIs and list management/deliverable best practices
- Employ best practices as it relates to database concepts such as “A list" segmentation and suppression lists
- Help track outcomes of campaigns, website traffic and conversion activities
- Help measure campaign results and optimise the lead nurture tracks to increase conversion traffic
- Work to minimise list decay and the amount of unsubscribes while increasing the productivity of our email marketing campaigns
- Support the set up and tracking of lead generation campaigns
- Measure and optimise our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reports
- Help to support needed localisation of website/microsites
- Liaise with the US office to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
- Work with channel sales and marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
- Work on communication plans and compelling email content to drive partner engagement
- Support event selection and management and collaborate with other marketing teams to ensure consistency in messaging, event attendance and best practice
- Assist with management of the marketing budget by submitting procurement requests and tracking expenses
Requirements:
- MA or Degree in Marketing or business-related subjects or equivalent experience
- CIM Certification/Diploma (not essential but an asset)
- Competence in using digital marketing tools
- A willingness to learn new methods and technology
- Minimum 3 years in marketing experience
- Experience working in the IT security industry
- Experience with channel/partner marketing
- Strong background in lead generation/demand generation
- Budget management
- Experience with Gmail and Google Docs
- Infectious positive, can-do attitude
- Strong verbal and written communications
- Excellent time management and organization skills