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Marketing Operations Manager

TTEC Digital

hybrid,BogotaMarketingFull-time
Before you apply

Role details

The practical picture
Employment
Full-time
Role signal brief

The role, at a glance

Extracted from the source posting · 92% confidence

TTEC Digital seeks a Marketing Operations Manager for their Bogotá office to own and optimize the MarTech stack, orchestrate campaign execution, and manage data workflows across Marketo, Microsoft Dynamics 365, and other integrated tools. The role focuses on operational excellence for B2B SaaS marketing campaigns with emphasis on pipeline and revenue impact.

What you need

  • 5–8 years in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments
  • Hands‑on experience with marketing automation, CRM, data analytics, and workflow tools
  • Experience with digital campaign management and end to end attribution
  • Proven track record managing analytics across websites, digital campaigns, and CRM platforms

What you will own

  • Own and optimize the marketing technology ecosystem including Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, Make, and more
  • Orchestrate campaign execution across integrated marketing technology stack ensuring seamless integrations, precise tracking, and scalable processes
  • Build and maintain dashboards for Brand, Influence, and Conversion stage KPIs and report on campaign performance, lead flow, pipeline creation, and revenue contribution
  • Maintain clean, synchronized data across CRM, marketing automation, and enrichment tools while governing UTMs, GTM, tagging, and event tracking
  • Build email nurtures, landing pages, outbound sequences, and manage lead lifecycle including scoring, routing, and notifications from marketing to sales
  • Automate cross-platform workflows and inspect/inspect updates to event tracking for consistent reporting
Core skills
MarketoMicrosoft Dynamics 365Marketing AutomationCRMData AnalyticsWorkflow AutomationMakeApolloWeb AnalyticsData Visualization
Internal freshness window ends Oct 21, 2026
View source evidence
  • location “Job location: Hybird-Bogota”
  • responsibilities “You'll orchestrate campaign execution across our stack — including Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, Make, and more, ensuring seamless integrations, precise tracking, and scalable processes”
  • must_have “5–8 years in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments”
  • must_have “Hands‑on experience with marketing automation, CRM, data analytics, and workflow tools”
  • skills “Proven track record managing analytics across websites, digital campaigns, and CRM platforms”
  • responsibilities “Maintain clean, synchronized data across CRM, marketing automation, and enrichment tools”
  • responsibilities “Build and maintain dashboards for Brand, Influence, and Conversion stage KPIs”
  • responsibilities “This is a hybrid role, with 2 days per week onsite in the Bogotá office”
marketomicrosoft dynamics 365marketing automationcrm
Role brief
At TTEC Digital, we coach clients to ensure their employees feel valued, and fully supported, because an amazing customer experience is an employee first process. Our vision is the same, a place where employees know they can thrive.

We’re seeking a resourceful, detail‑driven Marketing Operations Manager to own and optimize our marketing technology ecosystem. You’ll orchestrate campaign execution across our stack — including Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, Make, and more, ensuring seamless integrations, precise tracking, and scalable processes. This role is the operational backbone of our integrated marketing campaigns, translating strategy into execution by managing systems, workflows, and data that drive pipeline and revenue.

This is a hybrid role, with 2 days per week onsite in the Bogotá office.

What You'll Be Doing:

MarTech Orchestration & Integration
  • Own and optimize the MarTech stack.
  • Implement and integrate new best-in-class systems to drive greater marketing impact.
  • Coordinate with internal and external partners to align campaign setup, tracking, and reporting.
    • Campaign Enablement & Execution
    • Build email nurtures, landing pages, outbound sequences, paid ads, organic social (support).
    • Operationalize intent data into dynamic audience targeting, nurture workflows, and sales alerts.
    • Manage lead lifecycle: scoring, routing, and notifications from marketing to sales via Marketo and Dynamics.
    • Work with Demand Gen team to implement signal‑based workflows (e.g., engagement, intent spikes, CRM stage changes) that trigger automated actions in campaigns and sales follow‑ups.
      • Data Governance & Automation
      • Maintain clean, synchronized data across CRM, marketing automation, and enrichment tools.
      • Automate cross‑platform workflows.
      • Inspect and update governance for UTMs, GTM, tagging, and event tracking to ensure consistent reporting.
        • Analytics & Reporting
        • Build and maintain dashboards for Brand, Influence, and Conversion stage KPIs.
        • Report on campaign performance, lead flow, pipeline creation, and revenue contribution.
        • Surface actionable insights from deal and campaign analysis to improve future campaigns.

What you’ll bring to us:

  • 5–8 years in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments.

  • Hands‑on experience with marketing automation, CRM, data analytics, and workflow tools

    • Experience with digital campaign management and end to end attribution

      • Proven track record managing analytics across websites, digital campaigns, and CRM platforms

      • Proficiency with web analytics platforms (e.g., GA4, or privacy-compliant alternatives).

      • Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar).

      • Familiarity with data integration tools, tag management systems, and attribution modeling

        • Strong understanding of data governance, lead lifecycle management, and pipeline analytics.

        • Excellent communication skills for cross‑functional collaboration.

Preferred Qualifications

  • Expert level skills in:

    • Marketing Automation: Marketo

    • CRM: Microsoft Dynamics 365

    • Workflows: Make

    • Data & Intent: Apollo, Zoominfo

    • Creative/Website: Webflow, Adobe Creative Cloud

    • Analytics: Looker, PowerBI, Google Analytics, Google Tag Manager

    • AI: Copilot, Cowork

    • Experience operationalizing intent and signal-based workflows into automated audience targeting and sales acceleration.

    • Familiarity with AI-assisted marketing.

    • Experience coordinating integrated campaigns with external agency partners.