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Remote role · performa

Performance Marketing Activation Specialist

Spotify

hybrid,New York, NYMarketingFull-time
Salary73000USD-104000USD
Before you apply

Role details

The practical picture
Employment
Full-time
Role signal brief

The role, at a glance

Extracted from the source posting · 98% confidence

Spotify seeks a Performance Marketing Activation Specialist to plan, launch, and optimize global acquisition and conversion campaigns across paid search and social channels. The role requires 3+ years of hands-on performance marketing execution experience and is based in New York with a hybrid schedule of 2–3 days per week in the office. The base salary range is $73,000–$104,000 USD plus equity.

Remote scope
New York, NY
Time zones
EST
Compensation
USD 73,000–104,000 / year

What you need

  • 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns
  • Deep hands-on experience managing Google Brand and Nonbrand Search campaigns
  • Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise
  • Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance; familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.
  • Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management
  • Detail-oriented, analytical, and results-driven, with excellent communication skills and a pulse on where digital advertising is heading

What you will own

  • Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns
  • Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives (app install and web conversion), managing pacing and billing reconciliation
  • Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics
  • Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies
  • Partner with the broader Strategy team to optimize across channels, including coordinating Search and Social strategies
  • Cultivating and maintaining vendor and platform relationships and maximizing their potential
Core skills
Performance MarketingGoogle SearchA/B TestingMeta Ads

Remote policyflexibility to work where you work best, with 2–3 days per week in the office

Internal freshness window ends Oct 21, 2026
View source evidence
  • attendance_requirement “2–3 days per week in the office”
  • benefits “health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave”
  • company_remote_policy “We offer flexibility to work where you work best, with 2–3 days per week in the office.”
  • department “We’re the Markets & Subscribers business unit”
  • education_requirements “Educated to BA/BS level or have equivalent experience.”
  • equity “plus equity”
  • job_locations “This role is based in New York.”
  • location “hybrid,New York, NY”
  • must_have “3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns”
  • salary “The United States base range for this position is $73,000 – $104,000 USD”
  • seniority “3+ years of hands-on performance marketing execution experience”
  • timezone_requirements “Collaboration hours align to the EST time zone.”
  • workplace_type “hybrid,New York, NY”
performance marketinggoogle searcha/b testingmeta ads
Role brief

We’re the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design, and engineering expertise to grow Spotify’s subscribers and monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation, and business growth at Spotify to the next level.

Spotify is looking for a Performance Marketing Activation Specialist to join the band and help drive direct response marketing efforts. You'll be part of the in-house Performance Marketing team - planning, launching, and optimizing global acquisition and conversion campaigns across paid search and paid social, owning every part of the campaign process. You'll work closely with cross-functional partners, analytics teams, and external platforms and agencies to deliver results. A desire to learn more about data and tech innovation is a must have for future growth in the role.

What You'll Do

  • Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns. Additional channels include, but are not limited to: Paid Social (Meta, Snapchat, TikTok), Google App Campaigns (ACi, ACe), Apple Search Ads (ASA)
  • Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives (app install and web conversion), managing pacing and billing reconciliation.
  • Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics.
  • Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies. 
  • Partner with the broader Strategy team to optimize across channels, including coordinating Search and Social strategies.
  • Cultivating and maintaining vendor and platform relationships and maximizing their potential

    • Who You Are

  • 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns; in-house experience a plus.
  • Deep hands-on experience managing Google Brand and Nonbrand Search campaigns; experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools (Smartly) a plus. 
  • Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise.
  • Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance; familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.
  • Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management.
  • Detail-oriented, analytical, and results-driven, with excellent communication skills and a pulse on where digital advertising is heading.
  • Educated to BA/BS level or have equivalent experience.
  • Self-motivated and thrive in a fast-paced environment, executing independently, navigating complexity, and building judgment through doing.
  • Good character and a strong work ethic; your contributions raise the quality and dependability of the team's output and you address issues before they escalate.
  • Curious and open-minded; you do your best work in collaborative teams, sharing context proactively, seeking guidance when needed, and engaging constructively when team direction conflicts with data.

    • Where You'll Be

  • This role is based in New York.
  • We offer flexibility to work where you work best, with 2–3 days per week in the office. Collaboration hours align to the EST time zone.

    • Additional

    The United States base range for this position is $73,000 – $104,000 USD, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.
    Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.   At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.