Back to all jobs
Remote role · performa
Performance Marketing Manager
Paytm
Before you apply
The practical pictureRole details
- Employment
- Full-time
Inside the role
- Qualifications
- 10+ years of experience in performance marketing or growth roles Background in broking, wealth management, or fintech platforms Experience managing large-scale digital acquisition budgets Deep understanding of stock markets, mutual funds, and derivatives
Role signal brief
The role, at a glance
Extracted from the source posting · 95% confidence
The Performance Marketing Manager at Paytm Money leads user growth and acquisition strategies across investment products like mutual funds and equities. The role involves managing large-scale digital budgets, optimizing funnels for conversion and retention, and leveraging data analytics to drive ROI. It requires deep domain knowledge of the financial ecosystem and experience in scaling consumer internet platforms.
What you need
- 10+ years of experience in performance marketing or growth roles
- Background in broking, wealth management, or fintech platforms
- Experience managing large-scale digital acquisition budgets
- Deep understanding of stock markets, mutual funds, and derivatives
What you will own
- Own and drive performance marketing strategy across Google, Meta, programmatic, and OEM channels
- Manage large-scale acquisition budgets focusing on ROI, CAC, and payback periods
- Build and optimize full-funnel campaigns to improve conversion rates across onboarding journeys
- Leverage analytics frameworks such as A/B testing, attribution modeling, and cohort analysis to drive decision-making
- Identify and scale new acquisition channels including influencer-led growth and video commerce
- Collaborate with Product and Business teams to improve landing pages, onboarding flows, and conversion journeys
Core skills
Performance MarketingMedia BuyingFunnel OptimizationData AnalyticsAttribution ModelingFintechWealth ManagementStakeholder Management
Role brief
Role Overview: We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem.
This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling.
Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products.
Key Responsibilities:1. Performance Marketing Strategy & Ownership:* Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs).* Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods.* Scale user acquisition across mutual funds, equities, and derivatives segments.
2. User Acquisition & Funnel Optimization: * Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).* Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).* Continuously refine targeting, creatives, and landing experiences.
3. Data-Led Growth & Experimentation* Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-making.* Identify funnel drop-offs and optimize user journeys across acquisition and activation stages.* Partner with analytics teams to build robust LTV, CAC, and ROI models.
4. Channel Expansion & Innovation:* Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer-led growth).* Experiment with emerging formats such as video commerce, vernacular campaigns, and content-led acquisition.* Drive innovation in performance marketing through automation and AI-driven optimization.
5. Product & Marketing Integration:* Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys.* Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding).* Align marketing campaigns with product releases and feature launches.
6. Retention & Lifecycle Marketing (Support Role):* Collaborate with CRM and lifecycle teams to improve activation and early retention.* Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior).
7. Stakeholder Management & Leadership: * Collaborate cross-functionally with Product, Analytics, and Business teams.* Present campaign performance, insights, and growth opportunities to senior leadership.* Build and mentor a high-performing performance marketing team.
Key KRAs / Success Metrics:* Cost per acquisition (CPA) and Customer Acquisition Cost (CAC)* Conversion rates across funnel stages (install → KYC → activation)* Volume of new users (demat accounts, SIP registrations, traders)* ROI and payback period on marketing spends* Contribution to overall user growth and revenue
Qualifications & Experience:* 10+ years of experience in performance marketing / growth roles* Strong background in broking, wealth management, or fintech platforms* Proven track record of managing large-scale digital acquisition budgets* Deep understanding of stock markets, mutual funds, and derivatives ecosystem* Experience in scaling user acquisition for consumer internet platforms
Key Skills:* Performance marketing & media buying* Funnel optimization & conversion rate improvement* Data analytics & attribution modeling* Growth experimentation frameworks* Martech tools and campaign automation* Stakeholder management & leadership