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Product marketing lead

Writer

Salary$170K - $240K
Before you apply

Role details

The practical picture
Employment
Full-time
Role signal brief

The role, at a glance

Extracted from the source posting · 98% confidence

Writer is seeking a Product Marketing Lead to own go-to-market strategy for new products and features in its core app. The role involves translating complex agentic AI capabilities into clear enterprise messaging and driving feature adoption among current customers. Candidates must have 6+ years of B2B SaaS product marketing experience and a proven track record in sales enablement.

Compensation
USD 170,000–240,000 / year

What you need

  • 6+ years product marketing experience in B2B SaaS
  • Proven experience using agentic AI to automate GTM workflows
  • Experience bringing complex products to market with clear positioning
  • Strong sales enablement instincts
  • Cross-functional collaboration experience with Product, Sales, and Customer Success
  • Excellent written communication

What you will own

  • Own end-to-end product marketing for WRITER Agent and key features, including positioning, messaging, launch strategy, and competitive differentiation
  • Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for launches
  • Translate product investments into sales-ready narratives and develop assets to equip the sales field
  • Drive product and feature adoption through user communications and programs
  • Conduct competitive intelligence and market research to sharpen differentiation against point solutions and broader AI platforms
  • Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey
Core skills
Product MarketingGTM StrategySales EnablementAgentic AIB2B SaaSCompetitive IntelligenceMessaging & PositioningCross-functional Collaboration
Internal freshness window ends Oct 22, 2026
View source evidence
  • salary “Structured salary: $170K - $240K”
  • location “Job location: San Francisco, CA”
  • must_have “6+ years of product marketing experience, or 3+ years of product marketing experience paired with 5+ years in a related field (e.g. sales enablement, customer success, customer education, or product management), in a B2B SaaS environment”
  • must_have “AI native mindset with proven experience using agentic AI to automate GTM workflows”
  • must_have “Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field”
product marketinggtm strategysales enablementagentic ai
Role brief

🚀 About WRITER

WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through super-intelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI.

 

Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI.

📐 About the role

Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast. As a product marketing lead, you'll own the go-to-market strategy for new products and features, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers. You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers.

🦸🏻‍♀️ What you’ll do

  • Own end-to-end product marketing for a suite of our core products, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value

  • Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches

  • Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets — pitch materials, one-pagers, objection-handling guides — that equip the field to sell our latest innovations

  • Drive product and feature adoption through regular user communications and programs

  • Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms

  • Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey

⭐️ What you need

  • 8+ years of product marketing experience in a B2B SaaS environment

  • AI native mindset with proven experience using agentic AI to automate GTM workflows

  • Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences

  • Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field

  • Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment

  • Excellent written communication

  • Experience with the enterprise AI or agentic AI landscape is a strong plus


🍩 Benefits & perks (US Full-time employees)

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (16 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to WRITER's Global Candidate Privacy Notice.