Company Description
Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.
Job Description
► In charge of implementing and optimizing SEA marketing activities (Google Search, GDN and Pmax) for seasonal and always on campaigns.
► Derive and plan paid search activities, including budgeting and target setting based on the global strategy.
► Steer advertising agencies to set up campaigns and track KPIs.
► Manage and optimize campaigns based on data insights.
► Produce reports, analyze trends, and make data-driven recommendations.
► Proactively identify new campaign opportunities.
► Contribute to the success of 360° communication campaigns optimizing the synergies between various touchpoints.
Qualifications
► Work experience in the field of Online Marketing with solid knowledge of the SEM environment (e.g. campaign setups and conversion tracking).
► Proficient in various tools for keyword research, competitive analysis, and other search marketing activities.
► Knowledge of GA4.
► Strong analytical skills to interpret campaign performance data, identify areas for optimization, and make data-driven decisions to improve metrics.
► Project management and organizational skills to manage multiple campaigns, budgets, and timelines effectively.
► Teamplayer with strong communication skills, capable to work in cross-functional teams and in an agile environment.
► Willingness to stay up to date with the latest industry trends, algorithm updates, and best practices in search engine advertising to maintain a competitive edge.
► Understand the broader context of SEA in the user journey.
Additional Information
► Competitive compensation package incl: salary, annual & performance bonus, cafeteria
► Flexible work arrangements:
► With a high percentage of home-office opportunity, that will remain after the pandemic
► Flexibility in location & timing – in accordance with team’s target & alignment
► Our on-site Activity Based Working environment, which is designed for creativity and efficiency using the advantages of Smart Buildings
► International, diverse, inclusive company culture supported with a transformational leadership mindset
► Continuous learning & growth opportunity – we offer a wide range of development programs and trainings to ensure that you’re ready for
the next challenge
► Wellbeing programs including Medical & Mental support
► Organized events in various themes such as Sport, Cultural & Educational, also many self-organized activities supported by the company
► Childcare opportunity #Bosch Kindergarten & Nursery