Senior Content Marketing Manager

Are you the one?

We are seeking a proactive and versatile Content Marketing Lead to spearhead our content initiatives at a rapidly-growing, remote-first organization deeply embedded in the Ethereum and onchain space. This role is ideal for a self-starter with a solid understanding of onchain culture and the underlying values of Ethereum, who thrives in a globally-distributed team. As a hands-on lead, you will start by directly creating and managing content across multiple platforms, with a path to grow into a more strategic role managing broader content marketing strategies.

You’re a good fit if you have a passion for storytelling and words, and a keen eye for detail. This role requires a blend of creativity, project management, and analytical skills to ensure our content engages our audience and aligns with our brand values.

This position offers a unique opportunity to be at the forefront of technological innovation, creating impactful content that drives awareness and adoption of blockchain infrastructure and tooling. You’ll work in a dynamic environment where you can pursue your ideas and contribute significantly to our marketing strategy.

Key Responsibilities

• Content Strategy and Execution:

  • Develop and implement targeted content strategies that align with our brand goals and business objectives.

  • Collaborate closely with Engineering and Design to build and deploy campaigns that enhance visibility and engagement with our products and solutions.

  • Coordinate and support the creation of a variety of content forms: technical blog posts, social media updates, video scripts, B2B decks, design briefs, website updates, press releases and event collateral.

  • Produce targeted, creative and on-brand posts on Twitter, Linkedin, Farcaster, and TikTok.

• Content Management:

  • Coordinate across marketing, engineering, design, sales and legal teams to ensure seamless execution and brand consistency across all touchpoints.

  • Maintain a content calendar to ensure consistent content delivery and engagement across all platforms.

• SEO and Analytics:

  • Implement SEO best practices to enhance content visibility and drive organic growth.

  • Work with our Marketing Data Analyst to analyze campaign reports and assess efficacy, using insights to optimize and refine content strategies.

• Community Engagement and Market Research:

  • Actively engage with the Ethereum ecosystem and broader onchain communities to stay abreast of hot topics and emerging trends.

  • Conduct competitor and market research to inform content decisions and strategic directions.

• Leadership and Team Management

  • Support the building, mentoring, and managing of a content marketing team.

Must haves

• 5+ years of experience in content marketing roles, with a proven track record of developing and executing high-impact content strategies in the blockchain industry.

• Experience with B2B, B2D, B2C marketing campaigns in the blockchain space.

• Lives and breathes onchain marketing.

• Deep understanding of the Ethereum ecosystem, onchain culture, and the underlying values and principles of blockchain technology.

• Fluent in English with exceptional writing and editing skills.

• Strong project management skills, with the ability to manage multiple content initiatives simultaneously and meet deadlines in a fast-paced environment.

• Strong leadership skills and the ability to inspire and guide team members to achieve content marketing goals.

• Ability to brief designers and heaps of creativity to create content in a range of engaging formats.

• Excellent verbal and written communication skills with high attention to detail.

• Creative and strategic thinking with the ability to lead projects and collaborate effectively across multiple departments.

• A strong drive to understand complex technologies and a proactive approach to work.

• Understanding of basic SEO and how they apply on social media platforms.

• Good understanding of Twitter, LinkedIn, TikTok, Farcaster, YouTube and Instagram.

• Experience using CRM software and social scheduling tools.

Nice to haves

• An advanced degree (e.g., MBA or Master's in Marketing, Communications, or a related field)

• Experience with more advanced SEO best practices and tools, such as keyword research, on-page optimization, and link building strategies.

• Familiarity with content management systems (CMS), such as WebFlow.

• Experience with any of these tools: Notion, Hubspot, Salesforce, Apollo.

• Bachelor's degree in marketing, communications, journalism, or a related field.