Who are we?
Welcome to Welltech – a global leader in Health & Fitness mobile applications. With over 200 million installs and a suite of five innovative apps, we're dedicated to enhancing the health and well-being of millions worldwide. Over the past six years, our diverse and passionate team of over 700 professionals has been driving this mission forward. From intuitive nutrition trackers to groundbreaking fitness solutions, we empower individuals on their transformative journey toward optimal health and happiness.
Why Welltech?
Imagine making a global impact on health and wellness as part of our team! At Welltech, we aspire to become proactive wellness partners for our users, being in an ongoing process of training ourselves to become one.
We grow together
We lead by example no matter what your role is
We drive by results
We are well-makers
What We're Looking For
We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Search and Organic channels. This individual will leverage data insights on how to use the platforms (Google, Bing, etc) efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.
Key Responsibilities:
Manage conversion tracking across both web and app environments using GTM and MMP’s
Troubleshoot tracking issues, including discrepancies and errors
Lead complex analysis of on paid search (PPC) and organic marketing channels (ASO, SEO, etc), providing insights and performance metrics
Collaborate with marketing teams to provide recommendations on audience segmentation, bidding strategies, and ad placements.
Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported
Conduct A/B tests in collaboration with the marketing team (e.g., optimization tests for various events and conditions)
Required skills:
Minimum of 5 years of experience in similar roles
Expert-level knowledge of GTM
Knowledge in paid search marketing channels (especially Google Ads)
Strong knowledge of SQL skills for data manipulation and analysis and experience with visualization tools such as Tableau/Looker/etc
Experience in working with and setting up tracking through MMP
Understanding of marketing attribution, attribution models, conversion windows, etc
Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results
Able to communicate effectively in English
Nice to have:
Experience with consent settings set up for both web and mobile platforms (Google Consent Mode)
Setting up SKAdNetwork via MMP
Familiarity with sGTM & Google Cloud
Knowledge of Python (numpy, pandas, scikit-learn, etc.)
Candidate journey
⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team
Why You'll Love Working at Welltech:
Competitive Salary & Benefits: Your skills and experience are highly valued in our compensation package.
Inclusive Culture: We foster a supportive and engaging environment where everyone feels supported and inspired.
Growth & Flexibility: We offer opportunities for career advancement, flexible work arrangements, and a healthy work-life balance.
Innovation & Creativity: We encourage initiative and innovation, giving you the autonomy to drive positive change and shape the future of health and wellness.