Who are we?
Welcome to Welltech – a global leader in Health & Fitness mobile applications. With over 200 million installs and a suite of five innovative apps, we're dedicated to enhancing the health and well-being of millions worldwide. Over the past six years, our diverse and passionate team of over 700 professionals has been driving this mission forward. From intuitive nutrition trackers to groundbreaking fitness solutions, we empower individuals on their transformative journey toward optimal health and happiness.
Why Welltech?
Imagine making a global impact on health and wellness as part of our team! At Welltech, we aspire to become proactive wellness partners for our users, being in an ongoing process of training ourselves to become one.
We grow together
We lead by example no matter what your role is
We drive by results
We are well-makers
What We're Looking For
We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Social channels, with a focus on TikTok. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.
Key Responsibilities:
Carry out complex analysis of datasets and conduct appropriate data validation
Work with business requirements, detail them into analytical reports/ad-hocs
Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported
Reviewing marketing results to improve performance (like revenue increase, reach, or engagement)
Collaborate with team members on business results and drive the impact of data-driven decisions
Required skills:
At least 4 years in Marketing/Data analyst role
Knowledge of SQL
Experience with visualization tools such as Looker/Tableau/etc
Familiarity with data warehousing and ETL/ELT pipelines
Understanding of marketing metrics, funnels, cohort analysis, A/B testing
Strong in mathematics and quantitative analysis with a passion for numbers and data
Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results
English Upper-intermediate — verbal and written
Understanding of UA funnel (knowledge how to work with SRN, non-SRN)
Ability to work on several projects at a time, plan, prioritize and meet deadlines
Nice to have:
Familiarity with MMP, GA4, Firebase, SKAdNetwork
Knowledge of Python (numpy, pandas, scikit-learn, etc.)
Knowledge of data design/ data modelling
Candidate journey
⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team
Why You'll Love Working at Welltech:
Competitive Salary & Benefits: Your skills and experience are highly valued in our compensation package.
Inclusive Culture: We foster a supportive and engaging environment where everyone feels supported and inspired.
Growth & Flexibility: We offer opportunities for career advancement, flexible work arrangements, and a healthy work-life balance.
Innovation & Creativity: We encourage initiative and innovation, giving you the autonomy to drive positive change and shape the future of health and wellness.