Hi, we're Oscar. We're hiring a Senior Specialist, Product Marketing to join our Product Marketing team.
About the role
The Senior Specialist, Product Marketing helps create engagement strategies for members. At Oscar, the Product Marketing team helps drive member outcomes and member satisfaction by thinking through differentiated engagement strategies. This role works with various cross-functional partners (i.e product marketing manager, business stakeholders, product, consumer insights, CRM, brand, data) to support the development and execution of marketing strategies to drive engagement and outcomes that support a variety of key Oscar initiatives. The Senior Specialist, Product Marketing helps with campaign execution which includes brief development, copywriting, workflow development, and reporting & analytics.
You will report into the Associate Director, Product Marketing.
Work Location:
If you live within commutable distance to our New York City office (in Hudson Square), our Tempe office (off the 101 at University Dr), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.
You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change.
Pay Transparency:
The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $80,800 - $106,050 per year. The base pay for this role in all other locations is: $72,720 - $95,445 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program, and annual performance bonuses.
Responsibilities
- In partnership with the Product Marketing Manager, contribute to helping define campaign objectives and how they will align with business goals.
- Support creation of marketing and communication tactics thinking through segmentation and value propositions, writing copy, designing emails, and ensuring the campaign timeline remains on track.
- This role focuses on supporting Oscar's year-long retention efforts through a variety of tactics aimed at increasing digital engagement and driving member satisfaction.
- Think through campaign testing and A/B testing strategies that optimize campaigns over time.
- Analyze campaign results, pulling out insights to share with cross-functional teams
- Support Oscar’s clients, including platform (+Oscar), by fostering a strong partnership with business unit counterparts, collaborating on campaigns and identifying opportunities to create unique campaigns for their membership.
- Act as a subject matter expert in the product marketing organization, understanding membership, core Oscar products, and what tactics move key metrics
- Compliance with all applicable laws and regulations
- Other duties as assigned
Qualifications
- Bachelor’s degree or commensurate experience
- 1+ years of experience engaging consumers and driving digital engagement
- 1+ years experience working closely with cross functional teams (ie brand strategy, creative teams and/or CRM teams)
- 1+ years experience with project management or account management
Bonus Points
- 1+ years experience with measurement and analytics and overseeing campaign tests/set up
- Fluent Bi-Lingual Spanish/English speaker with the ability to write copy in Spanish
Travel Required?
- Up to 5%