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Remote role · senior-t

Senior Manager, Paid Media

Match Group

hybrid,Paris, FranceProductFull-time
Before you apply

Role details

The practical picture
Employment
Full-time
Role signal brief

The role, at a glance

Extracted from the source posting · 92% confidence

Senior Manager, Paid Media role at Match Group involves leading user acquisition campaigns for Tinder across main European markets, with responsibility for building scalable multi-million euro UA strategies across display, social media, search, and affiliation platforms. The position requires 8+ years of digital marketing experience, strong expertise with MMPs (Adjust, AppsFlyer), and campaign tools including TikTok Ads Manager, Google Ads, Meta Business Manager, and Snapchat. Reports to Senior Media Director (Paris lead) with 2 direct reports, requires monthly trips to London, and operates in hybrid (3 days/week office) with international collaboration.

Remote scope
3 days per week in office
Time zones
EMEA timezones implied by 'main European markets' and Paris-based role

What you need

  • 8+ years of digital marketing experience & user acquisition across major platforms
  • Solid app experience, including hands-on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and strong command of mobile-specific campaign tracking and attribution
  • Hands-on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks
  • Full funnel/marketing lifecycle experience
  • Genuine passion about media and media planning, with deep curiosity for what drives performance
  • Analytically sharp: confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps

What you will own

  • Own and drive user acquisition: build scalable multi-million euro performance-focused UA strategies optimized across platforms (display, social media, search, affiliation) and audiences to drive sustainable revenue growth
  • Performance reporting & insights: deliver timely, actionable reporting and insights on performance on a regular basis
  • Develop creative test strategies: collaborate with design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation
  • Champion channel innovation: manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations
  • Report directly to Senior Media Director (Paris lead) and manage 2 direct reports (Online Manager & Online Executive)
  • Monthly trips to London to collaborate in person with the Tinder EMEA team
Core skills
User AcquisitionPerformance MarketingPaid MediaDigital MarketingTikTok Ads ManagerGoogle AdsMeta Business ManagerSnapchat AdsMobile Measurement Partners (MMP)Affiliate Marketing

Remote policyWork together IRL in our office 3 days/week

Internal freshness window ends Oct 21, 2026
View source evidence
  • summary “you will lead and execute high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance”
  • must_have “You bring 8+ years of digital marketing experience & user acquisition across major platforms.”
  • must_have “You have solid app experience, including hands-on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and a strong command of mobile-specific campaign tracking and attribution.”
  • must_have “You have hands-on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks.”
  • must_have “You’re analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps.”
  • responsibilities “build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth”
  • location “Job location: hybrid,Paris, France”
  • employment_type “work together IRL in our office 3 days/week”
  • seniority “Senior Manager, Paid Media”
  • remote_scope “work together IRL in our office 3 days/week”
  • timezone_requirements “collaborating closely with our colleagues (Paid Media & Growth team) in the U.S. (implying meetings with different time zones) and Tinder team in London”
  • must_have “You speak fluent English and thrive in an international, fast-paced environment.”
user acquisitionperformance marketingpaid mediadigital marketing
Role brief
Know where you belong!   Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.   When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.

Our team is part of the global Paid Media & Growth team that operates globally. Paris team architects, develops, and expands growth across the EMEA markets, committed to helping every single person discover a connection that aligns with their unique lifestyle and journey. Additionally, we fuel global growth for diverse Match Group brands - including Meetic/ Match, Ourtime, Tinder, Hinge, OkCupid, The League, Plenty Of Fish, and Salams - broadening our reach and impact around the world.

In this role of Senior Manager, Paid Media  you will lead and execute high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance.

How you’ll make an impact:

  • Own and drive user acquisition: build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth.

  • Performance reporting & insights: deliver timely, actionable reporting and insights on performance on a regular basis.

  • Develop creative test strategies: collaborate with the design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation.

  • Champion channel innovation: manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations.

We could be a match if:

  • You bring 8+ years of digital marketing experience & user acquisition across major platforms.

  • You have solid app experience, including hands-on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and a strong command of mobile-specific campaign tracking and attribution.

  • You have hands-on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks.

  • You have a full funnel/ marketing lifecycle experience.

  • You’re genuinely passionate about media and media planning, with a deep curiosity for what drives performance.

  • You’re analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps.

  • You’re autonomous, reliable, and transparent in your communication - and flexible enough to adapt as business needs evolve.

  • You speak fluent English and thrive in an international, fast-paced environment.

What’s the team like?

  • You’ll report directly to the Senior Media Director (Paris lead) and join a dynamic, growth-minded team that’s passionate about learning, evolving, and pushing boundaries every day.

  • There will be 2 direct reports: Online Manager & Online Executive to manage & grow in their career

  • We operate in a truly international environment, collaborating closely with our colleagues (Paid Media & Growth team) in the U.S. (implying meetings with different time zones) and Tinder team in London. 

  • This role includes monthly trips to London to collaborate in person with the Tinder EMEA team.

  • We value innovation, data-driven thinking, and operational excellence - and we’re looking for someone who’s eager to excel.

Interview Process:

  • A first 30-45 min Zoom conversation with the recruiter

  • A 60 min onsite or virtual  meeting with Nonna, the hiring manager (Sr. Director Media & Measurement Europe)

  • An onsite live case study with Nonna and one Team Lead (Florent or Yanjun)

  • A 30 min Zoom interview with Stephanie Wang (Head of Media & Growth)

  • A 30 min Zoom interview with Henry Penny (Director, Paid Media)

  • A final 30 min Zoom interview with Céline (HR Business Partner)

Additional

#LI-RB1
Why Match Group?
  • Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
  • Access premium healthcare, mental health support, and emergency leaves.
  • Benefit from a healthy work-life balance in a flexible and welcoming environment.
  • Enjoy a modern office, close to transport and amenities.
  • Access lunch vouchers and a discounted ClassPass subscription.
  • Grow through e-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities 
  • Join regular social events like breakfasts, lunches, and apéros.
  • Use our products for free.
   

Match Group is an equal opportunity employer and we value the rich dynamics that diversity brings to our group.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.