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Social Media Manager

Welltech

UkraineMarketingFull-time
Before you apply

Role details

The practical picture
Employment
Full-time

Inside the role

Qualifications
Proven experience managing organic social media for a consumer-facing brand across multiple platforms Strong understanding of Instagram, TikTok, Facebook, Pinterest algorithms, formats, trends, and best practices Strong creative instinct with eye for engaging, authentic, culturally relevant, platform-native content Data-driven mindset with ability to analyze performance and turn insights into action Experience developing social strategies, content calendars, creative concepts, and briefs Working proficiency in English B2 or above
Role signal brief

The role, at a glance

Extracted from the source posting · 92% confidence

Welltech seeks a strategic Social Media Manager to develop and execute organic social strategy across Instagram, TikTok, Facebook, and Pinterest for one of their wellness apps (Muscle Booster, Yoga-Go, or WalkFit). The role spans full-cycle content ownership—from strategy and production to community engagement and performance optimization—requiring platform-native expertise, creative direction, and data-driven optimization skills.

What you need

  • Proven experience managing organic social media for a consumer-facing brand across multiple platforms
  • Strong understanding of Instagram, TikTok, Facebook, Pinterest algorithms, formats, trends, and best practices
  • Strong creative instinct with eye for engaging, authentic, culturally relevant, platform-native content
  • Data-driven mindset with ability to analyze performance and turn insights into action
  • Experience developing social strategies, content calendars, creative concepts, and briefs
  • Working proficiency in English B2 or above

What you will own

  • Own and execute the brand's organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms
  • Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, and Stories
  • Drive content production by collaborating with designers, creators, freelancers, agencies, and internal teams
  • Build community relationships and use insights to identify content and growth opportunities
  • Track social performance, test new ideas and formats, and turn data into actionable improvements
  • Stay ahead of platform updates, trends, and competitors to keep content culturally relevant
Core skills
Social Media StrategyInstagramTikTokFacebookPinterestContent CreationCopywritingData AnalysisCommunity ManagementProject Management
Internal freshness window ends Oct 22, 2026
View source evidence
  • location “Job location: Ukraine Structured Location: Ukraine”
  • must_have “Working proficiency in English B2 or above”
  • must_have “Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms”
  • must_have “Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices”
  • must_have “A strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native”
  • must_have “A data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action”
  • must_have “Experience developing social strategies, content calendars, creative concepts, and briefs”
  • must_have “Experience working with creators, freelancers, agencies, designers, or other content partners”
  • must_have “Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms”
  • must_have “Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines”
  • must_have “A strong sense of ownership and proactivity, you see opportunities, test ideas, and make things happen”
  • must_have “Comfortable working in a fast-paced, international environment where priorities and platforms can change quickly”
social media strategyinstagramtiktokfacebook
Role brief

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit to build healthier habits, move more, and feel better every day.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader with the energy and ambition of a team that's still building what's next.

What We're Looking For

We’re looking for a strategic, creative, and data-driven Social Media Manager to own and grow the organic social presence of one of Welltech’s brands.

You’ll turn social media into a meaningful driver of brand engagement and business growth, combining strong content instincts with platform expertise, audience understanding, experimentation, and data.

You’ll own the full social journey, from strategy and content planning to production, publishing, community engagement, and performance optimisation, while working closely with our Organic Social team and cross-functional partners.

Key Responsibilities:

  • Own the Social Strategy: Develop and execute the brand’s organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.

  • Create Content That Performs: Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats.

  • Drive Content Production: Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly.

  • Grow the Community: Build meaningful relationships with audiences and use community insights to identify content and growth opportunities.

  • Test, Learn & Optimise: Track social performance, identify what’s working, test new ideas and formats, and turn data into clear actions that improve results.

  • Stay Ahead of Social: Keep up with platform updates, trends, creators, competitors, and cultural moments — and find smart ways to make them relevant to the brand.

  • Collaborate Across Teams: Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities.

  • Own the Results: Take responsibility for the brand’s organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team.

Required skills

  • Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms.

  • Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices.

  • A strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native.

  • A data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action.

  • Experience developing social strategies, content calendars, creative concepts, and briefs.

  • Experience working with creators, freelancers, agencies, designers, or other content partners.

  • Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms.

  • Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines.

  • A strong sense of ownership and proactivity, you see opportunities, test ideas, and make things happen.

  • Comfortable working in a fast-paced, international environment where priorities and platforms can change quickly.

  • Working proficiency in English B2 or above

    Nice to haves:

  • Experience working with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products.

  • Experience with social analytics and reporting tools and a strong understanding of social KPIs.

  • Experience working with influencers or content creators.

  • A strong interest in AI tools and emerging technologies that can make social content creation and workflows faster and more effective.

Candidate journey

⭕️ Recruiter call → ⭕️ Meet the Hiring Manager → ⭕️ Test Task → ⭕️ Panel Presentation

Check out some of our products:

Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit — http://walkfit.pro