The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.
Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.
We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us!
Your Role
We are looking for a Solutions Marketing Manager, Industries who will help Zip build and scale an industry-led go-to-market motion as we verticalize our sales team. This is a founding solutions marketing role with high ownership, focused on making our platform feel extremely relevant in the industries we care about most.
In this role, you’ll develop a clear point of view on priority verticals and translate it into credible narratives, sales plays, and enablement that help our teams create pipeline and win deals. You’ll work closely with sales leaders to understand what’s happening in the field and what buyers need to hear. You’ll also partner with product teams to ensure our messaging reflects where the product is going and what matters most to customers.
The ideal candidate is equal parts strategist and doer. You can move quickly without sacrificing rigor, bring structure to ambiguity, and communicate in a way that is both sharp and human. You’re energized by building from scratch and you take pride in shipping work that gets used. As a cross-functional partner, you’ll collaborate across marketing, sales, product, and customer teams to launch the first wave of vertical plays and establish the operating rhythm for industry marketing at Zip.
You Will
Own industry go-to-market strategy for Zip’s priority verticals, including ICP definition, buyer personas, use-case prioritization, and “why Zip” narratives
Build and maintain industry-specific positioning, messaging, and value propositions that resonate with executive buyers and day-to-day practitioners
Develop vertical sales plays (use-case storylines, workflows, proof points, differentiation, objections, and talk tracks) that drive repeatable pipeline creation and deal execution
Partner closely with sales leaders in our verticalized pods to deliver field-ready enablement, including pitch decks, one-pagers, discovery guides, demo storylines, competitive guidance, and ROI narratives
Create compelling industry content (case studies, customer stories, solution briefs, webinars, blogs, event narratives, sales sequences, etc.) in partnership with demandgen, brand, and content marketing teams
Work with product management to translate roadmap and capabilities into industry-relevant solutions, influencing prioritization by sharing market feedback and vertical insights
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of industry marketing initiatives (pipeline, conversion, win rate, adoption/expansion) and iterate accordingly
Identify new market opportunities by tracking industry trends, buyer needs, and relevant regulatory considerations and incorporating findings into GTM strategy
Establish and maintain a “source of truth” for industry messaging, plays, proof points, and competitive positioning to ensure consistency across the org
Qualifications
3+ years of experience in solutions marketing, product marketing, or go-to-market roles in a fast-paced, B2B SaaS company
Demonstrated ability to develop messaging & positioning and translate product capabilities into outcome-oriented narratives for specific audiences
Strong experience building sales enablement that is practical, adopted by the field, and improves sales execution
Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
Strong analytical skills and ability to extract insights from data, articulate implications, and influence stakeholders with clear recommendations
Strong project management skills with the ability to manage multiple priorities and drive workstreams end-to-end
Proven ability to build trusted relationships with cross-functional teams
Comfortable operating in ambiguity and building new programs from scratch
Bachelor’s degree or higher in a related field of study
Nice to haves
Experience marketing into regulated or complex enterprise industries (financial services, life sciences, public sector, etc.) with comfort around compliance, security, and risk narratives
Experience and/or domain knowledge in B2B procurement, finance, payments, or workflow automation
Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle
MBA or Master’s degree
The salary range for this role is $108,000 - $135,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.
Perks & Benefits
At Zip, we’re committed to providing our employees with everything they need to do their best work.
📈 Start-up equity
🦷 Full health, vision & dental coverage
🍽️ Catered lunches & dinners for SF employees
🚍 Commuter benefit
🚠 Team building events & happy hours
🌴 Flexible PTO
💻 Apple equipment plus home office budget
💸 401k plan
We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!
