The Company:
When it comes to building world-class professional communities, The Alliance is leading the way. From Product Marketing and Sales Enablement to Product-Led Growth, AI, Customer Success, and CMOs, we're home to some of the most engaged and influential communities in the industry.
With 160,000+ professionals across our communities and a constant stream of content, courses, events, and memberships, we help our members learn, connect, and grow. Our executive events are a key part of that mission—bringing together senior leaders to share insights, tackle industry challenges, and build meaningful relationships.
Every year, we engage attendees, speakers, partners, and members from some of the world's leading organisations and fastest-growing start-ups, including TikTok, Microsoft, Peloton, and Uber.
About the Role
We’re looking for a Sales Development Representative (SDR) based in the US to support our Enterprise Education Sales team, focusing on generating and qualifying leads across a broad range of industries for our education and learning solutions.
This is a remote freelance/contract role, designed to expand our reach across US time zones and drive new business opportunities within the North American market.
You’ll play a key role in building pipeline, identifying target organisations and decision-makers, engaging senior stakeholders, and booking high-quality meetings for our senior Enterprise Education Sales team. The focus will be on identifying organisations that could benefit from partnering with us as their learning and development (L&D) partner, including opportunities for custom programmes, team memberships, and other tailored education solutions.
This role is ideal for someone who thrives in high-volume outreach, fast-paced B2B sales environments, and early-stage conversations that open doors. You’ll be responsible for identifying potential enterprise clients, understanding their learning and development needs, and creating qualified opportunities for our senior sales team.
Key Responsibilities:
What You'll Be Doing
Engaging Decision-Makers: You'll speak directly with VPs, Directors, and L&D leaders at mid-market and enterprise companies to open conversations around upskilling and developing their GTM teams
Building Qualified Pipeline: You'll identify companies with clear skill gaps or transformation goals, qualify genuine interest and fit, and book high-quality discovery calls with the right context for your AE - Matt.
Research & Targeting: Identifying and researching target accounts against our ICP (500+ employees, GTM teams scaling or transforming), and continuously improving targeting as you learn what converts
Multi-Channel Prospecting: Running personalised outreach across LinkedIn and email sequences, working from a range of lead sources (site visitors, certification/course engagement, job-change signals, event attendees, Instantly replies, Slack Channels) to find the right moment to engage.
Product knowledge: You'll become an expert in our memberships, training, and courses - primarily for Product Marketing Alliance, alongside our wider communities to have credible, insight-led conversations with senior practitioners
Cross-Selling Opportunities: Confidently position our full range of memberships, training, and courses to maximise relevance and open the right conversations across accounts
Collaboration: Work closely with Matt to feed back insights from the market, shape targeting and messaging, and ensure a clean handover into the sales process
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Requirements:
If the below sounds like you - we’d love to hear from you:
Previous experience in sales development, lead generation, or outbound prospecting (B2B experience preferred).
Comfortable working in a high-volume outreach environment with clear activity and performance targets.
Strong written and verbal communication skills, with confidence engaging US-based stakeholders.
Familiarity with tools such as HubSpot, LinkedIn Sales Navigator, Smartlead, Aircall, or similar.
Self-motivated and disciplined, able to perform in a remote, freelance setup with autonomy.
Strong time management and ability to prioritize outreach, follow-ups, and pipeline effectively.
A collaborative attitude, success at The Alliance is a team sport.
Contract Setup
Remote (US-based), must work within US business hours
Freelance / Contract role (Please note this role does not come with benefits)
Clear KPIs and performance expectations
Base hourly/monthly rate & on-target earnings commission on all sales generated from meetings booked
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Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.
We are The Alliance - in more ways than one.