Sr Marketing Technology Analyst

Position Overview: 

The Manager, Marketing Technology will be responsible for the marketing analytics technology stack that enables performance and customer insights, the implementation of a continuous testing regimen, and the effective optimization of paid media and promotional activities.

Key Responsibilities

• Establish robust data collection and tracking across ecoATM Gazelle digital properties including multiple websites and mobile apps.
• Manage Google Analytics properties ensuring ability to track consumer impacts through ongoing evolution of digital experience and maintaining reliable data transfers to internal data systems.
• Implement and maintain third-party trackers through Google Tag Manager and Looker Studio.
• Work with business partners to understand analytics needs, scope out data schemas to address those needs, and maintain Supermetrics data transfers to keep internal Snowflake tables populated with necessary data.
• Support AB/multivariate testing leveraging both internal data systems and Optimizely.
• Develop data collection strategies to support understanding of customer personas and segments.
• Collaborate on a cross-functional basis with Marketing, Pricing, Operations, Product, and Finance in supporting data collection, measurement, and governance plans.
• Aid in strategic decision making and planning around the ongoing evolution of customer accounts and the development of Customer Data Platform (CDP) strategies.

Knowledge, Skills & Abilities

• Strong Google Analytics experience including tagging, reporting, data collection and transfer.
• Experience with GA4 implementation and management.
• Proficiency in Google Tag Manager and Looker Studio including setting up third-party trackers (Google Ads, Facebook Ads, OneTrust).
• Implementation of data collection both on the web and within native mobile apps (iOS and Android).
• Extensive eCommerce experience including AB/multivariate testing for profit maximization using Optimizely or other testing systems.
• Knowledge of standard web languages (JavaScript, CSS, HTML).
• Strong SQL coding skills, ideally with experience in Snowflake.
• Previous experience with Supermetrics or other marketing data ETL tools.
• Proficiency with Tableau or other BI tools.
• Experience implementing or working with a Customer Data Platform (CDP) a plus.

Education & Experience

• Undergraduate degree in Marketing, Computer Science, Statistics, Mathematics, Economics or related discipline.
• More than 7 years progressive experience demonstrating technical skills.

 Business Travel

• Limited business travel of up to 10% may be required